Monday 16 April 2012

Campaign Daily Fix - Mars, Save the Children, Reggae Reggae Sauce, Beta, Autoglass, Schweppes

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Latest News
Mars kicks off its Euro 2012 ad campaign
by John Reynolds,
16 April 2012, 08:46AM
Mars kicks off its Euro 2012 ad campaign
Mars has launched its Euro 2012 TV ad, which features a Mars bar-eating steward producing heroic saves to defy the Premier League's top marksman, Robin van Persie.
Save the Children hires Steak to improve digital ROI
by Matthew Chapman,
16 April 2012, 08:59AM
Save the Children hires Steak to improve digital ROI
Save the Children UK has appointed digital agency Steak to improve its return on investment (ROI ) by managing pay-per-click (PPC) activity for fundraising, branding and emergency response.
Reggae Reggae Sauce brought to life in Aardman TV ad
by Arif Durrani,
16 April 2012, 12:22PM
Reggae Reggae Sauce brought to life in Aardman TV ad
Reggae Reggae Sauce, born after a successful pitch by Levi Roots on the BBC's business show Dragon Den, is set to launch its first ad campaign next month, featuring claymation from Wallace & Gromit creator, Aardman Animations.
Beta forced to rethink DaddyBeGood proposition
by Arif Durrani,
16 April 2012, 08:30AM
Beta forced to rethink DaddyBeGood proposition
Ambitious plans by ad agency Beta to enter the world of publishing with, among other things, a website for fathers called DaddyBeGood, have had to be scaled back less than a year after launch.
Autoglass launches TV campaign pushing online booking
by Matthew Chapman,
16 April 2012, 11:20AM
Autoglass launches TV campaign pushing online booking
Vehicle glass repair specialist Autoglass is focusing on its online booking service with its latest television campaign.
Schweppes summer campaign celebrates British heritage
by Loulla-Mae Eleftheriou-Smith,
16 April 2012, 12:50PM
Schweppes summer campaign celebrates British heritage
Schweppes, the Coca-Cola owned soft-drinks brand, is launching a summer campaign today (16 April), to promote its British heritage.
Latest Work
Birds Eye 'dedication' by AMV BBDO
16 April 2012, 09:11AM
Birds Eye 'dedication' by AMV BBDO
Birds Eye has released new work building on its 'polar bear' campaign.
Ken Livingstone 'mayoral campaign' by BETC London
16 April 2012, 09:33AM
Ken Livingstone 'mayoral campaign' by BETC London
BETC London's party political broadcast for Ken Livingstone made him cry in public.
Reggae Reggae Sauce 'put some music in your food' by JWT London
16 April 2012, 10:27AM
Reggae Reggae Sauce 'put some music in your food' by JWT London
Aardman has joined forces with Levi Roots to produce his first ever above the line advertising campaign for Reggae Reggae Sauce.
Also in the News
The Voice outsings Britain's Got Talent
by Maisie McCabe, 16 April 2012, 11:33AM
DMGT acquires international digital recruitment business
by Daniel Farey-Jones, 16 April 2012, 11:45AM
VivaKi promotes Bertozzi to executive EMEA role
by Emma Powell, 16 April 2012, 11:58AM
WPP buys shares to gain second place at Chime board
by Matt Cartmell, 16 April 2012, 10:11AM
Tesco braces itself for first annual profit drop in 20 years
by Matthew Chapman, 16 April 2012, 09:41AM
Latest Blog Entries
A stupid argument
Steve Henry, 16 April 2012, 8:04AM
Sometimes you can't see what's about to bite .....
MARTIN BOWLEY, 15 April 2012, 6:04AM
Ken Livingstone weeps salty crocodile tears at his ad agency's script
Jeremy Lee, 13 April 2012, 1:04PM
Netflix and Carrots. Bieber and Smoking.
Mark Eaves, 11 April 2012, 10:04AM
Storytelling... and re-telling
Tara Beard-Knowland, 10 April 2012, 9:04AM
WHAT IS PREDATORY THINKING?
Dave Trott, 10 April 2012, 8:04AM
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