Latest news | | | | | | Cheestrings, the cheese snack brand owned by Kerry Foods, is advertising its Spaghetti variant on TV, bringing another outing for brand character 'Mr Strings'. | | | | | | | Rachel's, the organic dairy brand, is ramping up its digital activity with the launch of a 'Kitchen Moments' digital and eCRM campaign, and new brand website. | | | | | | | Vevo, the online music video service, has revealed video streaming on the site has increased 120% since it launched a year ago, reaching 177 million streams in January 2012, with mobile and tablets driving growth. | | | | | | | Aegis Media's iProspect and Carat have been awarded the search and digital media business respectively for insurance brands esure and Sheilas' Wheels after a competitive pitch. | | | | | | | Bulmers, the cider brand, is launching an augmented reality marketing campaign tomorrow (6 April) to show consumers how to serve a perfect pint. | | | | | | | Just Go! Holidays, the European coach holiday operator, has appointed Total Media to manage its £1.5m media planning and buying account without a pitch. | | | | | | | The Times, the News International-owned newspaper, is to sponsor the 'Sky Sports News at Ten' from tomorrow (6 April) in a bid to showcase the breadth of its sports coverage. | | | | | | | A look at the performance of Creme Egg in social media over the past four months | | | | Campaign School Reports 2012: Agency league tables and analysis
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| Intelligence | | | | | | As the COI shuts up shop, the new public ad structures, under the auspices of the Government Communication Centre, are under scrutiny. | | | | | | | With the amount of digital content expected to overtake the written editorial work carried out by customer publishers, plus a move towards redefining the sector as content marketing, Mike Fletcher investigates a sector that's keeping up with modern m... | | | | Opinion | | | | | | What is an investor in the marketing sector supposed to believe when recent financial communications have proved to be unfathomable, asks Bob Willott. | | | | | | | In the aftermath of SXSW, the new intersection between technology and marketing is something agencies can't afford to ignore, writes Tom Poynter, joint chief executive for London, Iris. | | | | | | Latest jobs | | Product Manager | Recruiter Trader Media Group | Salary Competitive basic salary up to £45,000, DOE, with a 10% bonus and car allowance | Location Newton-Le-Willows | | | | | | | |
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