Thursday 5 April 2012

Breaking news from Brand Republic - Cheestrings, Rachel's, Vevo, iProspect, Carat, Bulmers

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Latest news
Cheestrings takes Spaghetti variant to TV
Cheestrings takes Spaghetti variant to TV
by Loulla-Mae Eleftheriou-Smith
05 April 2012, 09:30AM
Cheestrings, the cheese snack brand owned by Kerry Foods, is advertising its Spaghetti variant on TV, bringing another outing for brand character 'Mr Strings'.
Rachel's to launch digital Kitchen Moments drive
Rachel's to launch digital Kitchen Moments drive
by Sarah Shearman
05 April 2012, 08:48AM
Rachel's, the organic dairy brand, is ramping up its digital activity with the launch of a 'Kitchen Moments' digital and eCRM campaign, and new brand website.
Vevo claims 23% user growth one year after launch
Vevo claims 23% user growth one year after launch
by Sarah Shearman
05 April 2012, 09:24AM
Vevo, the online music video service, has revealed video streaming on the site has increased 120% since it launched a year ago, reaching 177 million streams in January 2012, with mobile and tablets driving growth.
Insurer awards digital media to iProspect and Carat
Insurer awards digital media to iProspect and Carat
by Nick Batten
05 April 2012, 09:00AM
Aegis Media's iProspect and Carat have been awarded the search and digital media business respectively for insurance brands esure and Sheilas' Wheels after a competitive pitch.
Bulmers launches Perfect Pint AR activity
Bulmers launches Perfect Pint AR activity
by Loulla-Mae Eleftheriou-Smith
05 April 2012, 09:05AM
Bulmers, the cider brand, is launching an augmented reality marketing campaign tomorrow (6 April) to show consumers how to serve a perfect pint.
Just Go! Holidays hands £1.5m media account to Total Media
Just Go! Holidays hands £1.5m media account to Total Media
by Nick Batten
05 April 2012, 08:58AM
Just Go! Holidays, the European coach holiday operator, has appointed Total Media to manage its £1.5m media planning and buying account without a pitch.
The Times to sponsor Sky Sports News at Ten
The Times to sponsor Sky Sports News at Ten
by Maisie McCabe
05 April 2012, 09:45AM
The Times, the News International-owned newspaper, is to sponsor the 'Sky Sports News at Ten' from tomorrow (6 April) in a bid to showcase the breadth of its sports coverage.
Brand Barometer: Social media performance of Creme Egg
Brand Barometer: Social media performance of Creme Egg
by Gemma Charles
05 April 2012, 09:00AM
A look at the performance of Creme Egg in social media over the past four months
Campaign School Reports 2012: Agency league tables and analysis

The A-Z guide to Campaign's full 'School Reports' league tables and analysis for 2012, including an introduction from editor Claire Beale as well as individual reports for each agency featured and full league tables for creative, media and regional agencies.

Intelligence
The Government Communication Centre: life after the COI
The Government Communication Centre: life after the COI
by Gemma Charles
05 April 2012, 08:00AM
As the COI shuts up shop, the new public ad structures, under the auspices of the Government Communication Centre, are under scrutiny.
Sector analysis: Customer publishing
Sector analysis: Customer publishing
by Mike Fletcher
04 April 2012, 02:45PM
With the amount of digital content expected to overtake the written editorial work carried out by customer publishers, plus a move towards redefining the sector as content marketing, Mike Fletcher investigates a sector that's keeping up with modern m...
Opinion
Think BR: When prophets of profit prove a disappointment
Think BR: When prophets of profit prove a disappointment
by Bob Willott
05 April 2012, 08:30AM
What is an investor in the marketing sector supposed to believe when recent financial communications have proved to be unfathomable, asks Bob Willott.
Think BR: SXSW is no longer just an exclusive club for technologists
Think BR: SXSW is no longer just an exclusive club for technologists
by Tom Poynter
05 April 2012, 09:00AM
In the aftermath of SXSW, the new intersection between technology and marketing is something agencies can't afford to ignore, writes Tom Poynter, joint chief executive for London, Iris.
Also in the news
Yahoo to axe 2,000 jobs in global restructure
by Daniel Farey-Jones, 04 April 2012, 02:56PM
Tesco ditches 20-year Value range and replaces it with Everyday Value
by John Reynolds, 04 April 2012, 12:45PM
Pepsi enters top 10 grocery brands but Coke still number one
by Loulla-Mae Eleftheriou-Smith, 04 April 2012, 11:17AM
Blackhurst says Indy titles can make a profit
by John Reynolds, 04 April 2012, 10:23AM
Thomas Cook to extend social media activity
by Loulla-Mae Eleftheriou-Smith, 04 April 2012, 10:20AM
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