Thursday 12 April 2012

Digital AM - RKCRY&R, Sainsbury's, HuffPo, Honda, Google Currents

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Digital AM
Latest news
RKCR/Y&R merges Saint into main agency
RKCR/Y&R merges Saint into main agency
by Anne Cassidy
12 April 2012, 08:00AM
Rainey Kelly Campbell Roalfe/Y&R has merged its digital shop Saint into its main agency.
Sainsbury's targets mothers with Little Ones revamp
Sainsbury's targets mothers with Little Ones revamp
by Matthew Chapman
12 April 2012, 10:30AM
Sainsbury's has revamped the website and email marketing programme of its Little Ones baby and toddler club.
HuffPo launches UK advertising pitch
HuffPo launches UK advertising pitch
by Ian Darby
12 April 2012, 08:00AM
The Huffington Post UK, the news and current affairs website, is holding a review of its advertising account.
Honda hands online relaunch brief to LBi
Honda hands online relaunch brief to LBi
by Ian Darby
12 April 2012, 11:20AM
Honda has hired LBi to revamp its online activity across major markets in Europe.
Google Currents launches in the UK
Google Currents launches in the UK
by Maisie McCabe
12 April 2012, 11:45AM
Google Currents, the internet giant's social reader application, has launched in the UK with content from IPC Media's Now and NME magazines and newspapers such as The Guardian and The Sun.
Budweiser beer mats link fans to FA Cup
Budweiser beer mats link fans to FA Cup
by Loulla-Mae Eleftheriou-Smith
12 April 2012, 09:35AM
Budweiser, the sponsor of the FA Cup, has launched an app that allows consumers to pose with a virtual replica of the trophy by pointing their smartphone at a Budweiser beer mat.
Sanderson takes HMDG partner role
Sanderson takes HMDG partner role
by Ian Darby
12 April 2012, 10:37AM
James Sanderson, the former chief operating officer of Glue Isobar, has joined HMDG as its managing partner.
Work Club unveils creative signings
Work Club unveils creative signings
by Anne Cassidy
12 April 2012, 10:45AM
Work Club has boosted its creative department with three senior appointments.
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Also in the news
Spotify opens up to publishers with Play Button
by Daniel Farey-Jones, 11 April 2012, 11:49AM
Stuff magazine launches monthly iPad edition
by Nick Batten, 11 April 2012, 11:42AM
Yahoo chief calls for 'tenacious sales execution'
by Daniel Farey-Jones, 11 April 2012, 11:04AM
'100% Original' Ugg ad banned
by Daniel Farey-Jones, 11 April 2012, 09:29AM
From the blogs
Tesco's (£4bn) bigger picture puts rivals in the shadows
rachel barnes
12 April 2012, 10:29AM
Designer QR
Greg Taylor
12 April 2012, 10:07AM
Brand trust in the social age: why paying consumers to like you will kill your business
Alexis Dormandy
12 April 2012, 9:23AM
'A dramatic surprise on a quiet square': would you push the button?
@gordonmacmillan
12 April 2012, 8:24AM
Sometimes you can't see what's about to bite .....
MARTIN BOWLEY
12 April 2012, 7:59AM
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