Thursday, 26 April 2012

Digital AM - O2, LV=, Virgin Media, LinkedIn, TK Maxx

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O2 takes aim at PayPal with mobile payments service
O2 takes aim at PayPal with mobile payments service
by Sarah Shearman
26 April 2012, 09:18AM
O2, the network provider, has launched its long-anticipated mobile wallet service, which enables users to make simple payments and shop using their mobile device, putting itself in competition with Barclays, Orange and PayPal.
Agencies line up for LV= digital account
Agencies line up for LV= digital account
by Maisie McCabe
26 April 2012, 08:00AM
LV=, the insurance brand, is holding a review of its digital marketing account, currently held by Harvest Digital.
Virgin Media Business seeks digital shop
Virgin Media Business seeks digital shop
by Sara Kimberley
26 April 2012, 08:00AM
Virgin Media's business arm has called a review of its digital account as it looks to consolidate into one agency.
LinkedIn steps up mobile strategy with iPad launch
LinkedIn steps up mobile strategy with iPad launch
by Sarah Shearman
26 April 2012, 11:28AM
LinkedIn, the professional networking service, is ramping up its mobile strategy by making its first foray into tablets with an extensive iPad app, and adding new features to its smartphone apps.
Ogilvy & Mather captures TK Maxx digital advertising
Ogilvy & Mather captures TK Maxx digital advertising
by Sara Kimberley
26 April 2012, 10:35AM
TK Maxx has appointed Ogilvy & Mather to its digital advertising account.
TalkTalk seeks agency for YouView task
TalkTalk seeks agency for YouView task
by Loulla-Mae Eleftheriou-Smith
26 April 2012, 10:30AM
TalkTalk is looking for an agency to support its involvement in the YouView IPTV service, which is scheduled to launch in the autumn.
RBS Group consolidates digital into M&C Saatchi
RBS Group consolidates digital into M&C Saatchi
by Sara Kimberley
26 April 2012, 08:00AM
The Royal Bank of Scotland Group has consolidated its digital creative account for NatWest and its main consumer banking brands into its above-the-line agency, M&C Saatchi.
Google and partners launch social network to counter extremism
Google and partners launch social network to counter extremism
by Sarah Shearman
26 April 2012, 09:00AM
Google is launching the first campaign for its Google Ideas think tank with a social network for former terrorists and survivors, which attempts to tackle violent extremism.
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Also in the news
Now is the time to capitalise on London's digital potential, says Boris
by Boris Johnson, 25 April 2012, 11:30AM
Google rolls out rival to Apple and Microsoft cloud storage services
by Sarah Shearman, 25 April 2012, 10:29AM
Facebook's Everson urges marketers to 'make a bet on us'
by Arif Durrani, 25 April 2012, 09:45AM
FT's HTML5 web app hits two million users in 10 months
by Sarah Shearman, 24 April 2012, 12:05PM
From the blogs
Barcelona and Chelsea set Twitter record as semi-final edges out Super Bowl for most tweets per second
@gordonmacmillan
26 April 2012, 8:37AM
Wardrobe Malfunction
Liam Mullins
26 April 2012, 8:32AM
Mutable identity
Greg Taylor
26 April 2012, 8:28AM
Live blog - Murdoch at the Leveson inquiry, day two
Gordon MacMillan and Kate Lloyd
26 April 2012, 7:28AM
Dial 'erm' for Murdoch
Jeremy Lee
25 April 2012, 4:35PM
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