Friday, 20 April 2012

Digital AM - Campaign Viral Chart, Sony Europe, Wonderbra, Adap.tv, Hiscox

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Digital AM
Latest news
Campaign Viral Chart: P&G Olympics ad shared over 300,000 times
Campaign Viral Chart: P&G Olympics ad shared over 300,000 times
by Ben Hall
20 April 2012, 11:15AM
A touching ad from Olympic Games sponsor Procter & Gamble has shot through the chart to take second place with more than 300,000 shares this week, but TNT Benelux's "dramatic surprise" retains the top spot.
Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts
Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts
by Matthew Chapman
20 April 2012, 10:05AM
Sony Europe's sales and marketing teams are entering consultation from today as the company prepares to cut 1,000 jobs as part of plans to lose 15% of its workforce in the region.
Wonderbra to sell direct for first time with online store
Wonderbra to sell direct for first time with online store
by Matthew Chapman
20 April 2012, 11:30AM
Wonderbra has unveiled its first ecommerce site for customers in the UK and Ireland, which will stock the brand's full range.
Adap.tv hires Lewis Sherlock from Xaxis
Adap.tv hires Lewis Sherlock from Xaxis
by Daniel Farey-Jones
20 April 2012, 11:44AM
Adap.tv, the video ad exchange, has hired Lewis Sherlock from WPP trading desk Xaxis as director of strategic planning for EMEA.
Hiscox becomes first UK brand to use AdCastPlus platform
Hiscox becomes first UK brand to use AdCastPlus platform
by Loulla-Mae Eleftheriou-Smith
20 April 2012, 12:20PM
Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus, which allows online ads to stay present on the side of a web page, even when a user scrolls down.
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Also in the news
JWT recruits Ricardo Figueira as its first digital ECD
by Jeremy Lee, 19 April 2012, 11:00AM
Saint founders launch Hometown start-up
by Jeremy Lee, 19 April 2012, 11:00AM
Ben Clapp takes top creative role at Profero
by Sara Kimberley, 19 April 2012, 10:55AM
WPP buys $7m stake in Mysupermarket.com
by Emma Powell, 19 April 2012, 12:15PM
Coca-Cola partners Spotify to boost music association
by Emma Powell, 19 April 2012, 09:41AM
My Media Week: Andy Day
by Mike Fletcher, 18 April 2012, 04:14PM
From the blogs
Confessions of a consumer
Darren Kay
20 April 2012, 11:06AM
Post-poo drops
Greg Taylor
20 April 2012, 10:25AM
In sheep's clothing
Ian Moore
20 April 2012, 10:21AM
The Social Brands 100 shortlist for 2012 is revealed
@gordonmacmillan
20 April 2012, 9:16AM
Digital ad revenues fall at the New York Times as subscriber numbers rise
@gordonmacmillan
20 April 2012, 8:44AM
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