Monday 30 April 2012

Marketing Daily - Tesco mimics Waitrose with Everyday Value range push; plus Unilever, British Gas, Premier Foods, and Lurpak

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Breaking news from Marketing
 
Breaking news from Marketing April 2012
 
Latest News
 
Tesco mimics Waitrose with Everyday Value range push
Matthew Chapman,
30 April 2012
 

Tesco has set its sights on winning market share for its Everyday...

Tesco: 'everyday value' campaign
 
 
British Gas revamps Planet Home strategy as Spall is dropped
Matthew Chapman,
30 April 2012
 

British Gas is running a television campaign that refreshes its long-running 'Planet...

British Gas: latest creative highlights online account mangement for customers
 
 
ASA appoints P&G's Donnelly and Sainsbury's Bookbinder
Arif Durrani,
30 April 2012
 

The Advertising Standards Authority has appointed Roisin Donnelly and Alan Bookbinder to...

Roisin Donnelly: appointed with Alan Bookbinder to the ASA Council (photo: William Davies)
 
 
Waitrose congratulates Reading on promotion to Premier League
Matthew Chapman,
30 April 2012
 

Waitrose drew attention to its sponsorship of Reading FC with a press...

Waitrose: press ad congratulates Reading FC's promotion
 
 
Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial
Sarah Shearman,
30 April 2012
 

Premier Foods is to launch Angel Delight ice-cream mix in major retailers,...

Angel Delight: readies ice-cream launch
 
 
Twelve months on and the ICO is ready to enforce 'cookie' law
Sarah Johnson,
30 April 2012
 

ABC Interaction 2012: David Evans, group manager, business & industry, Information Commissioners...

David Evan, group manager, ICO
 
 
Unilever targets new consumers with Comfort Exhilarations campaign
Loulla-Mae Eleftheriou-Smith,
30 April 2012
 

Comfort, the fabric softener brand owned by global FMCG giant Unilever, is...

Comfort Exhilarations: Unilever backs new brand range with £2m marketing drive
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
Also in the News
 
Lurpak and Last.Fm launch music selector for cooks
Sarah Shearman,
30 April 2012
 
Olympic marketing push for football tickets
John Reynolds,
30 April 2012
 
Unilever campaign celebrates feet, the 'unsung heroes'
Maisie McCabe,
30 April 2012
 
 
 
Blogs
 
 
The four economic reasons to rebrand your business
Sookie Shuen
 

How much can your company benefit from a timely rebranding and revitalization? When considering this...

 
 
Barclays Should Forget CSR And Pay More Tax
Unofficial Partner
 

Character is what you do when you think nobody is watching. When Barclays...

 
 
ex-Gallifreyan Time Lords do not endorse TiVo
Mark Pearson, TDA
 

I was reading John Hegarty's book the other week and among the many interesting things...

 
 
Charities should share tax burden
Helen Edwards
 

One of the cleverest fundraising ideas devised by the charity sector was the Christmas goat. Instead of wrapping up some...

 
 
Are you biggin’ up your bum?
Mark Tomkins, TDA
 

Everything's about 'dialogue' these days. No more lecturing from on high. Just listening, taking heed...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Marketing Officer, THE UNIVERSITY OF MANCHESTER £24,520 - £28,401 per annum, Manchester

Integrated Account Director - London - £38,000 - £42,000, Dynamic New Alliances £38K-42K, London

Digital Account Executive - b2b technology agency, Ad Lib Up to £22k, Berkshire

Category Manager - Impulse Channel, First Drinks Highly competitive salary, £6,000 car allowance and a generous bonus 30%, Based at our prestigious offices in Hook.

Channel Partner Marketing Manager - Telecom Channel, Apple Competitive, Central London

PPC Manager - up to £55k + Excellent Benefits!, Propel £50000 - £55000 per annum + Bonus and Stacks of Benefits, City of London

Digital Strategy & Innovation Manager, EMR £35000 - £40000 per annum, London

Digital Designer/Front-end developer > ICONIC FASHION BRAND, collectivo to 40k plus bens, London

PR Account Director, Michael Page Agency £35000 to £45000 per annum, Leeds

Creative Copywriter, Michael Page Agency £30000 to £37000 per annum, St.Albans

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