| Latest news | |  | | | | | Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its 'Vorsprung Durch Technik' strapline. | | |  | | | | | Philip Clarke, Tesco's chief executive, is investing £1bn during the next year to improve the company's performance in six different areas after annual UK trading profits dropped by 1% to £2.5bn. | | |  | | | | | The advertising watchdog has banned an ad campaign by BT for making absolute claims about the speed of its broadband service, after a complaint by Virgin Media. | | |  | | | | | Air New Zealand is giving UK consumers the opportunity to earn £50 cashback for every Twitter, Facebook, email or blog recommendation that turns into a premium economy booking. | | |  | | | | | Omnicom Group, the holding company of media agency network OMD and creative network BBDO, has reported that its first-quarter net income rose by 4.1% year on year, after global revenues increased by 5%. | | |  | | | | | With 100 days to go before the start of the London 2012 Olympic Games, an Adidas film featuring David Beckham is so far the most shared Olympic ad from an official sponsor. | | |  | | | | | Ikea has overtaken John Lewis as the nation's favourite retailer, according to a poll of 6,000 consumers by Verdict Research. | | |  | | | | | Yahoo has unveiled a slight increase in revenues for the first quarter of 2012 to $1.22bn (£767m), but its EMEA division went into reverse. | | |  | | | | | Heineken has unveiled the first virtual glimpse of its Holland Heineken House, the official "national house" to be used by the Netherlands Olympic Committee during London 2012. | | | | | Opinion | |  | | | | | The Olympics is one of the most powerful global platforms from which to connect with customers, writes Michael Payne, author of Olympic Turnaround: How the Olympic Games stepped back from the brink of extinction to become the world's best known brand... | | |  | | | | | Price promotions have become the norm for some brands but it's time for them to embrace change, writes Kerry Bateman, partner and head of shopper marketing, WARL. | | | | | Intelligence | |  | | | | | Half of businesses feel their social media skills are either below their industry average or very poor, write Ines Nadal and Tara Beard-Knowland, Ipsos ASI. | | |  | | | | | Are advertisers better-placed to regulate newspapers? The chairman of the select committee on media affairs' latest big idea is rooted in a somewhat imperfect understanding of the story of the decline and fall of News of the World last July, says Ala... | | | | | | | Latest jobs | | | | | |  | | |
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