Tuesday 10 April 2012

Digital AM - Online ad spend, Reebok, adidas, Instagram, AOL

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Online ad spend to surpass £100 per user in 2012
Online ad spend to surpass £100 per user in 2012
by Daniel Farey-Jones
10 April 2012, 09:41AM
The amount of money spent on internet advertising per UK adult user is set to rise above £100 this year, according to the latest forecast from GroupM.
Reebok partners with PeerIndex for social giveaway
Reebok partners with PeerIndex for social giveaway
by Loulla-Mae Eleftheriou-Smith
10 April 2012, 11:53AM
Reebok has teamed up with PeerIndex, the social media measurement service, to give away free pairs of trainers and personal training sessions to influential sports and fitness enthusiasts via Facebook and Twitter.
Adidas invites Brits to 'take the stage' in biggest-ever UK campaign
Adidas invites Brits to 'take the stage' in biggest-ever UK campaign
by Alex Brownsell
10 April 2012, 10:01AM
Adidas is rolling out its biggest UK ad campaign to date with the aim of showcasing British talent and encouraging UK consumers to 'Take The Stage' in 2012.
Facebook splashes $1bn on Instagram acquisition
Facebook splashes $1bn on Instagram acquisition
by Staff
09 April 2012, 08:35PM
Facebook has snapped up Instagram, the popular photo-sharing app, for $1bn (£623m) in cash and shares and sparked a major backlash.
AOL sells 800 patents to Microsoft in $1bn deal
AOL sells 800 patents to Microsoft in $1bn deal
by Daniel Farey-Jones
10 April 2012, 11:40AM
AOL has agreed to sell more than 800 technology patents to Microsoft as part of a $1.06bn (£670m) cash deal following an auction process.
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Also in the news
Turner Broadcasting launches online virtual world
by Nick Batten, 05 April 2012, 02:30PM
Campaign Viral Chart: April Fools' hat-trick from Google doesn't stop toddler dancing
by Ben Hall, 05 April 2012, 11:17AM
Bulmers launches Perfect Pint AR activity
by Loulla-Mae Eleftheriou-Smith, 05 April 2012, 09:05AM
Brand Health Check: Friends Reunited
by Sarah Shearman, 05 April 2012, 02:00PM
From the blogs
Fortune favours the brand with Facebook fans [infographic]
Susan Billinge
10 April 2012, 10:59AM
Unilever Germany launches F*** the diet campaign
@gordonmacmillan
10 April 2012, 10:14AM
Storytelling... and re-telling
Tara Beard-Knowland
10 April 2012, 9:10AM
Sir Martin Sorrell does humour as he talks to the Valley Girl
@gordonmacmillan
10 April 2012, 8:38AM
Sweet whiskey
Greg Taylor
10 April 2012, 8:30AM
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