Wednesday, 4 April 2012

Breaking news from Brand Republic - Sainsbury's, ComScore, David Beckham, Tesco, American Apparel

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Latest news
Sainsbury's 'feed your family for £50' claim rejected by ad watchdog
Sainsbury's 'feed your family for £50' claim rejected by ad watchdog
by Daniel Farey-Jones
04 April 2012, 12:01AM
Nearly a year after Sainsbury's first promised it could feed families for £50 per week, the Advertising Standards Authority has ruled the claim was overcooked and should not have been made.
UKOM ditches Nielsen for ComScore to handle online measurement
UKOM ditches Nielsen for ComScore to handle online measurement
by Arif Durrani
04 April 2012, 10:00AM
UKOM, the UK's industry-recognised online media measurement for advertisers, is ending its partnership with The Nielsen Company in favour of a new three year deal with rival ComScore from 2013.
Beckham's pants escape advertising ban
Beckham's pants escape advertising ban
by Loulla-Mae Eleftheriou-Smith
04 April 2012, 09:25AM
A digital poster ad featuring David Beckham in his underwear has been cleared by the Advertising Standards Authority (ASA) after complaints that the images were offensive and irresponsible.
Tesco closes second-hand car business
Tesco closes second-hand car business
by John Reynolds
04 April 2012, 09:12AM
Tesco's chief executive Philip Clarke has closed its second-hand online car business after a year of trading to concentrate on the retailer's core business.
American Apparel banned from running revealing ads
American Apparel banned from running revealing ads
by John Reynolds
04 April 2012, 08:55AM
The Advertising Standards Authority (ASA) has banned American Apparel from running a series of ads showing women in revealing and suggestive poses, after receiving a complaint that the ads were pornographic and exploitative of women.
Industry view: Behind the IAB's digital adspend figures
Industry view: Behind the IAB's digital adspend figures
by Sarah Shearman
04 April 2012, 09:15AM
After the IAB revealed figures this week showing digital adspend had leapt by 14% to £4.8bn last year, we asked four digital experts where the boost is coming from and how they envisage the market developing this year.
Facebook fires patent infringement claim back at Yahoo
Facebook fires patent infringement claim back at Yahoo
by Sarah Shearman
04 April 2012, 09:45AM
Facebook has launched a counter-attack on Yahoo, accusing it of infringing 10 of its patents, relating to its home page, display ads and Flickr photo sharing service.
Campaign School Reports 2012: Agency league tables and analysis

The A-Z guide to Campaign's full 'School Reports' league tables and analysis for 2012, including an introduction from editor Claire Beale as well as individual reports for each agency featured and full league tables for creative, media and regional agencies.

Intelligence
Adwatch (April 4) ) top 20 recall: The Guardian
Adwatch (April 4) ) top 20 recall: The Guardian
by Gareth James, Executive creative director, TMW
04 April 2012, 12:00AM
Newspaper's clever satirical ad uses story of the Three Little Pigs to make its point.
James Murdoch: his career timeline to date
James Murdoch: his career timeline to date
by Maisie McCabe
03 April 2012, 05:30PM
After selling Rawkus Records to News Corporation, James Murdoch worked on digital ventures and ran satellite broadcasters Star in Asia and BSkyB in the UK before taking on the role of chairman and chief executive of News Corp International. Read a ti...
Opinion
Helen Edwards: David Cameron is wrong to put price on binge drinking
Helen Edwards: David Cameron is wrong to put price on binge drinking
by Helen Edwards, PPA, Business columnist of the year
04 April 2012, 08:00AM
The Prime Minister's plan to curb binge drinking runs contrary to many of the ideas of behavioural 'hedonic consumption' theory.
Think BR: Shrink your audience and grow loyalty
Think BR: Shrink your audience and grow loyalty
by Mike Spicer
04 April 2012, 08:30AM
With Facebook fatigue on the rise could niche social networks be the best way for brands to get their message across, asks Mike Spicer, chief executive, Pulse Group.
Also in the news
James Murdoch: 'This is the right time for me to step aside as chairman'
by Maisie McCabe, 03 April 2012, 02:40PM
BT Business appoints Now to ad account
by Sara Kimberley, 03 April 2012, 10:54AM
WPP launches innovation unit GroupM Next
by Mark Banham, 03 April 2012, 03:48PM
EDF introduces new character as part of Feel Better Energy activity
by Sarah Shearman, 03 April 2012, 12:05PM
Citroen ties up with Facebook for 'first' crowsourced production vehicle
by Alex Brownsell, 03 April 2012, 11:45AM
Latest Blog Entries
The BBC Should Pull The Plug On The Boat Race
Unofficial Partner, 03 April 2012
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Tara Beard-Knowland, 03 April 2012
Dancing with the Devil
Sue Unerman, 03 April 2012
AMUSING OURSELVES TO DEATH
Dave Trott, 03 April 2012
Anticafé
Greg Taylor, 03 April 2012
Is Pepsi flogging a dead horse?
Chris J Reed, 02 April 2012
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