Tuesday 24 April 2012

Digital AM - FT, Wimbledon, WPP, Facebook, Orange

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Latest news
FT's HTML5 web app hits two million users in 10 months
FT's HTML5 web app hits two million users in 10 months
by Sarah Shearman
24 April 2012, 12:05PM
The Financial Times' part-paywalled HTML5 web-based app has reached two million users, 10 months after launch, according to the business publisher.
Wimbledon to stream live action from website this year
Wimbledon to stream live action from website this year
by Kate Lloyd
24 April 2012, 11:15AM
Wimbledon is to stream live action of this year's championships from its own website for the first time, in a drive to bring the Wimbledon brand to the fore.
Sorrell bids to diversify WPP with tech launch
Sorrell bids to diversify WPP with tech launch
by Daniel Farey-Jones
24 April 2012, 09:00AM
Sir Martin Sorrell has said WPP's launch of a technology platform in partnership with Indian IT company Infosys will keep it ahead of rivals and avoid the company becoming "an appendix of new media owners".
Facebook Q1 revenues climb 41% to $1.06bn
Facebook Q1 revenues climb 41% to $1.06bn
by John Reynolds
24 April 2012, 09:12AM
Facebook's first quarter revenues rose by 41% year on year to $1.06bn (£656m) and active monthly user numbers rose significantly to more than 900 million.
Orange RockCorps gigs suspension hints at demise of mobile brand
Orange RockCorps gigs suspension hints at demise of mobile brand
by Matthew Chapman
24 April 2012, 08:30AM
Orange has put its sponsorship of the RockCorps gigs on hold, in a decision that will add to speculation that the mobile brand will be dropped by parent company Everything Everywhere.
Denise Lewis criticises athletes over sponsor tweets
Denise Lewis criticises athletes over sponsor tweets
by Noelle McElhatton
24 April 2012, 08:30AM
Olympic gold medallist Denise Lewis has condemned athletes' endorsement of sponsor brands on Twitter as "a dangerous game".
Google hires first head of marketing for Google+ in EMEA
Google hires first head of marketing for Google+ in EMEA
by Sarah Shearman
23 April 2012, 01:37PM
Google has appointed Cristian Cussen, former Myspace director content and marketing, as its head of marketing for its social networking service, Google+ in Europe, Africa and the Middle East.
Universal Pictures and Aurasma launch new augmented reality app
Universal Pictures and Aurasma launch new augmented reality app
by Kate Lloyd
23 April 2012, 03:11PM
Film studio Universal Pictures UK is launching a free app with augmented reality platform Aurasma that will bring 'King Kong' to life in Trafalgar Square.
MEC appoints Edwards to new data and tech role
MEC appoints Edwards to new data and tech role
by Nick Batten
24 April 2012, 09:36AM
MEC has appointed Jonathan Edwards to the newly created role of data and technology services director.
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Also in the news
Fourteen UK agencies appointed as Facebook's preferred marketing developers
by Emma Powell, 23 April 2012, 11:50AM
The Revolution Awards 2012 - winners in full
by Kim Benjamin, 23 April 2012, 12:45PM
Google improves reporting for video campaigns in AdWords
by Daniel Farey-Jones, 23 April 2012, 05:01AM
The rise of smartphones and what it means for brands
by Stuart Knapman, 23 April 2012, 08:30AM
Think BR: How can brands harness the power of NFC?
by Christopher Smith, 23 April 2012, 08:30AM
From the blogs
Gatwick shows the way with Twitter customer service support [infographic]
Polly Becker
24 April 2012, 10:58AM
Facebook, Twitter and the London 2012 - the first Social Olympics [infographic]
Polly Becker
24 April 2012, 9:06AM
Luxury story - H&M to launch own luxury label chain
Greg Taylor
24 April 2012, 9:00AM
Can you Gamify publishing? iVillage seems to think so
@gordonmacmillan
24 April 2012, 8:17AM
WHAT DOES ED KNOW THAT WE DON'T?
Dave Trott
24 April 2012, 8:08AM
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