| Social Media rants against Samantha Brick - but who is worth listening to? | | Tom McCann | | 04 April 2012, 11:48AM |  This past 24 hours have seen the latest Twitter storm come hurtling through the social media atmosphere, sweeping up thousands before it in a big stinky cloud of outrage and bile. Not for the first time, the catalyst for the disgust was the Daily Mail, this time an article by Samantha Brick about “the downsides to looking pretty”. Whether or not they are cynically doing this stuff on purpose (1.5 million hits on one article is pretty impressive) is open for debate, but yet again they prove the sheer monumental snowball that can be created on social media if you do enough to sufficiently create the avalanche.
| | | | Have you got the shareability factor? | | Chris Buckley | | 04 April 2012, 11:25AM |  There was a time when reaching your target market with a clear message was enough to sell products. Now brands need to create campaigns that have network appeal. This means creating ideas that can be shared in multiple iterations to fit within the audience’s ever changing world. But where do these ideas come from, how do you plan them and who should be creating them? Is there a formula for creating campaigns with network appeal?
| | | | | | | Cadbury reveals impressive results with Twitter for relaunch of Wispa Gold | | @gordonmacmillan | | 04 April 2012, 8:36AM |  Cadbury and Twitter have put out some interesting numbers on the relaunch of Cadbury’s Wispa Gold chocolate bar, which used Twitter and its Promoted Trend product to increase positive mentions by 1,800% and drive a 25% engagement rate for the “Retweet for Sweets” promotion.
| | | | Civil liberties defenders don't want to #telldaveeverything, but the Home Office do | | Charlotte Henry | | 03 April 2012, 11:50AM |  Over the weekend, news broke around government plans for increased surveillance of digital data. The idea is that, without a warrant, security agency GCHQ will be able to see the packet data of emails, phone calls, text messages and social media messages so that they can see who is communicating with who, when, and how often. Such an idea was implemented by the previous government, but scrapped back in 2009 after sustained pressure from the two parties that now make-up the Coalition.
| | | | Pay for content using Facebook and Twitter with one click | | @gordonmacmillan | | 03 April 2012, 11:12AM |  A new one click payment system, called Paycento, could allow webs users to pay for content with one click using Facebook, Twitter or LinkedIn.
It could prove a major boon for newspapers and other content providers looking to simplify the selling of paid content as the idea is that it will cut out any form filling.
| | | | Twitter launches new version of Blackberry app - connects with BBM | | Polly Becker | | 03 April 2012, 10:05AM |  Twitter has launched a new version of Twitter for BlackBerry. This is long overdue considering how unreliable the Twitter app can be for the Blackberry.
The new version of Twitter for BlackBerry makes it easier to share links to web pages directly from the browser.
| | | | Palestinian Authority arrests second journalist over Facebook comment | | @gordonmacmillan | | 03 April 2012, 9:54AM |  The Jerusalem Post is reporting that security forces in the Palestinian Authority have arrested a second Palestinian journalist after he posted a critical comment on Facebook.
Tarek Khamis, who works for the Palestinian Zaman Press news agency, was arrested for criticising the authority’s clampdown on Palestinian journalists in the West Bank.
| | | | The era of the mobile app is over | | Samson Tong | | 03 April 2012, 9:23AM |  “Sorry, that?s it for mobile apps. It’ll only last about three more years, or less,” I said to a client who was consulting my company on developing new mobile apps. I didn?t mean to turn them down on this new business opportunity, nor did I want to cool off their fleeting passion to be part of the heated fad of apps-building.
| | | | "It'll be viral by morning" - HBO debuts Sorkin's Newsroom drama | | @gordonmacmillan | | 03 April 2012, 8:06AM |  HBO have released the trailer for Aaron Sorkin’s latest TV drama ‘The Newsroom’. It is his latest project after ‘The Social Network’ and it looks like a much darker affair as a previous impartial TV anchor called Will McAvoy, played by Jeff Daniels (“the Jay Leno of news anchors”), goes into meltdown after he lets rip in front of a college audience.
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