Thursday 5 April 2012

Marketing Daily - Industry verdict: Tesco was right to ditch Value range. Plus Honda, Bulmers, Virgin Media, and the Queen

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Breaking news from Marketing
 
Breaking news from Marketing April 2012
 
Latest News
 
Industry verdict: Tesco was right to ditch Value range
05 April 2012
 

This week Tesco unveiled the Everyday Value range to replace its 20-year-old...

Tesco: replaced Value range with Everyday Value
 
 
Honda UK chief Martin Moll on boosting lacklustre sales
Alex Brownsell,
05 April 2012
 

Honda UK's marketing manager has come through a tsunami-affected year and is...

Martin Moll
 
 
Marketing the Queen: brands face a Diamond Jubilee balancing act
Rachel Barnes and Matt Chapman,
05 April 2012
 

The marketers seeking brand sponsors and partners for events to market the...

Marketing the Queen: brands face a Diamond Jubilee balancing act
 
 
Should your employer ask for your Facebook password?
Nicola Clark,
05 April 2012
 

Reports of US companies asking potential employees for their Facebook passwords underlines...

Should your employer ask for your Facebook password?
 
 
Should advertisers have a role in the policing of newspapers and blogs? The Marketing Society Forum
05 April 2012
 

MPs have proposed that brands use their adspend to help enforce regulation...

Should advertisers have a role in the policing of newspapers and blogs? The Marketing Society Forum
 
 
The Government Communication Centre: life after the COI
Gemma Charles,
05 April 2012
 

As the COI shuts up shop, the new public ad structures, under...

The Government Communication Centre: life after the COI
 
 
Taming the data deluge
David Benady,
05 April 2012
 

Marketers and consumers struggle with the volume of data the world now...

Taming the data deluge
 
 
Brand barometer: NSPCC viral campaign reviewed
05 April 2012
 

Unruly reviews evaluates the latest viral campaign from NSPCC, with "ones to...

Brand barometer: NSPCC viral campaign reviewed
 
 
 
Also in the News
 
Laithwaites Wine names ex-Lloyds man as marketing chief
Loulla-Mae Eleftheriou-Smith,
05 April 2012
 
Rachel's to launch digital Kitchen Moments drive
Sarah Shearman,
05 April 2012
 
Virgin Media sponsors the Red Devils
Sarah Shearman,
05 April 2012
 
Bulmers launches Perfect Pint AR activity
Loulla-Mae Eleftheriou-Smith,
05 April 2012
 
 
 
Blogs
 
 
Athletes could be disqualified over ill-timed brand advertising
John Reynolds
 

As the London 2012 Olympics draw ever closer, just how prepared are non-Olympic sponsors for...

 
 
The BBC Should Pull The Plug On The Boat Race
Unofficial Partner
 

Rejoice! Women have been given the right to row a boat on the same...

 
 
Is good service really a hygiene factor?
Heather Westgate, TDA
 

"The last six pitches we did were for clients that complained of terrible service elsewhere."...

 
 
Lindstrom: The Olympic Money Will Disappear
Unofficial Partner
 

There are two very contrasting views about the post-London 2012 marketing landscape. There is...

 
 
Thanks P&G. Is This What Mums Really Need?
Unofficial Partner
 

Mums are hot. We get it, but can we move on? P&G’s ‘Thank You, Mum’...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

eCRM Marketing Executive, Trader Media Group £25,000 - £30,000, South London

Product Manager, Trader Media Group Competitive basic salary up to £45,000, DOE, with a 10% bonus and car allowance, Newton-Le-Willows

Direct Marketing / Acquisition Consultant - High Profile B2C Brand, Ad Lib to £32k + bonus + pension, Bristol

Global Brand Manager - FMCG Drinks, Jarlett de Grouchy £45000 - £50000 per annum + Benefits, London

Managing Director of Sales, Amscreen Competitive salary, London

CRM Account Manager, Dynamic New Alliances £38K, London

Planning & Sales Manager - Top Trading Desk, Ultimate Asset £40000 - £55000 per annum + benefits, London

Account Manager - ATL, Daniel Marks London £24-32k + Benefits, Central London

Account Director - Digital, Daniel Marks London £40-50k + Benefits, Central London

Account Director - ATL, Daniel Marks London £40-50k + Benefits, Central London

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