Thursday 19 April 2012

Marketing Daily - Starbucks marketing boss Ian Cranna outlines his vision for the coffee chain; plus Nissan, Ryanair, Spotify, and HSBC

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Breaking news from Marketing
 
Breaking news from Marketing April 2012
 
Latest News
 
Starbucks marketer Ian Cranna on changes at the coffee chain
Gemma Charles,
19 April 2012
 

Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom...

Ian Cranna
 
 
VIDEO: 'Customers are looking for value and personal luxury', says Starbucks' Cranna
Georgina Brazier,
19 April 2012
 

Ian Cranna, Starbuck's vice president of marketing and category, UK & I,...

Ian Cranna, vice president marketing and category UK&I, Starbucks
 
 
Nissan's soaring sales: the strategy behind the success
Alex Brownsell,
19 April 2012
 

The marque is intent on sustaining the remarkable growth in its UK...

Nissan's soaring sales: the strategy behind the success
 
 
VIDEO: Ryanair's O'Leary launches hotel comparison site
Loulla-Mae Eleftheriou-Smith,
19 April 2012
 

No-frills airline Ryanair has launched its first hotels comparison website, Ryanairhotels.com, which...

Michael O'Leary: Ryanair chief executive launches Ryanairhotels.com
 
 
Coca-Cola partners Spotify to boost music association
Emma Powell,
19 April 2012
 

Coca-Cola has struck a global partnership with Spotify that is set to...

Coca-Cola: strikes global partnership with Spotify
 
 
HSBC promotes Philip Mehl to pan-Euro role
Alex Brownsell,
19 April 2012
 

HSBC has promoted marketer Philip Mehl to a pan-European role, as part...

Philip Mehl: promoted to new HSBC role
 
 
Barclaycard launches PayTag mobile payment
Nick Batten,
19 April 2012
 

Barclaycard has launched a contactless payment method called PayTag that works on...

Barclaycard: rolls out PayTag
 
 
 
Also in the News
 
Samsung widens football sponsorship to Leyton Orient
Emma Powell,
19 April 2012
 
Coca-Cola Olympic sponsorship to get 'social' audit
Loulla-Mae Eleftheriou-Smith,
19 April 2012
 
 
 
Blogs
 
 
What Is Brand Britain Anyway?
Unofficial Partner
 

A coalition of environmental and human rights groups are targeting Olympic sponsors. During the...

 
 
The science behind ‘going viral’
Helen Edwards
 

It began as a spontaneous fusion of creative exuberance and commercial opportunism. The clever, branded clip, the watchable, cheaply shot...

 
 
Is Tesco making another expensive mistake?
Chris Barraclough
 

Brand Republic reports “Tesco is to overhaul its Clubcard scheme with the launch of a ‘Love loyals’ programme designed to...

 
 
VIDEO: Tesco trialling augmented reality app
rachel barnes
 

Tesco revealed this week, in a video blog from chief information officer Mike McNamara, that...

 
 
Let us celebrate the ‘pizza dog’
John Reynolds
 

Dubbed the 'pizza dog' and coming towards you at 270 calories a slice, Pizza Hut's...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

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