Friday, 13 April 2012

Digital AM - Google, Barclays, TippEx, Twitter, Spotify

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Digital AM
Latest news
Google profit surges as UK revenues rise 19%
Google profit surges as UK revenues rise 19%
by Maisie McCabe
13 April 2012, 09:50AM
Google's net income for the first quarter has risen 60.7% to $2.89bn (£1.81bn), while revenues from the UK climbed 18.7% year on year to $1.15bn (£721m).
Barclays uses 'angry boy' viral to push Pingit app
Barclays uses 'angry boy' viral to push Pingit app
by Alex Brownsell
13 April 2012, 08:30AM
Barclays has rolled out a viral campaign to promote its Pingit app, which allows users to send and receive money using mobile phone numbers.
Hunter and bear return for TippEx
Hunter and bear return for TippEx
by Daniel Farey-Jones
12 April 2012, 02:54PM
TippEx has produced a sequel to its hit 2010 interactive YouTube ad, 'Hunter vs Bear'.
Twitter ads turn fans onto twisted thriller
Twitter ads turn fans onto twisted thriller
by Nick Batten
13 April 2012, 11:50AM
Book publisher Random House has run a paid-for Twitter campaign to promote the UK launch of 'Fifty Shades of Grey', the erotic thriller by EL James.
Spotify picks M&C Saatchi PR for consumer brief
Spotify picks M&C Saatchi PR for consumer brief
by John Owens
12 April 2012, 07:17PM
Online music service Spotify has brought in M&C Saatchi PR for a consumer brief.
Campaign Viral Chart: Dramatic surprise at the top of the chart
Campaign Viral Chart: Dramatic surprise at the top of the chart
by Ben Hall
13 April 2012, 09:00AM
A hidden-camera viral advert, in which a sleepy town square turns into chaos on the push of a button, has taken the top spot in this week's chart with more than one million shares in the past seven days.
Being uncomfortable with social media
Being uncomfortable with social media
by Ines Nadal and Tara Beard-Knowland
13 April 2012, 08:30AM
Half of businesses feel their social media skills are either below their industry average or very poor, write Ines Nadal and Tara Beard-Knowland, Ipsos ASI.
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Also in the news
RKCR/Y&R merges Saint into main agency
by Anne Cassidy, 12 April 2012, 08:00AM
Google Currents launches in the UK
by Maisie McCabe, 12 April 2012, 11:45AM
Honda hands online relaunch brief to LBi
by Ian Darby, 12 April 2012, 11:20AM
Sainsbury's targets mothers with Little Ones revamp
by Matthew Chapman, 12 April 2012, 10:30AM
Budweiser beer mats link fans to FA Cup
by Loulla-Mae Eleftheriou-Smith, 12 April 2012, 09:35AM
Mothercare to close more than 100 stores and revamp online presence
by Matthew Chapman, 12 April 2012, 09:36AM
From the blogs
Burger king launches the "Bacon Sundae"
@gordonmacmillan
13 April 2012, 10:59AM
From Ice Creams to Ice Scrapers - Making the weather work for your brand
Jonathan Weeks
13 April 2012, 10:14AM
Good deed decadence
Greg Taylor
13 April 2012, 9:54AM
How Effective Is Twitter For Asking Questions? [Infographic]
Polly Becker
13 April 2012, 9:46AM
Guy Kawasaki: What I've learned about Twitter marketing
@gordonmacmillan
13 April 2012, 8:43AM
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