Monday, 2 April 2012

Campaign Daily Fix - April Fool's Day, McDonald's, Mike Cavers, VW, Land Rover

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Latest News
April Fool's Day: Which brands got involved?
by Daniel Farey-Jones,
02 April 2012, 12:33PM
April Fool's Day: Which brands got involved?
BMW, Peugeot, Famous Grouse and Virgin Holidays were among the brands playing pranks for April Fool's Day yesterday.
McDonald's kicks off grassroots football push
by Sara Kimberley,
02 April 2012, 10:42AM
McDonald's kicks off grassroots football push
McDonald's is launching a TV ad to promote its grassroots football sponsorship across the country.
Lateral Group hires Mike Cavers as executive creative director
by Nick Batten,
02 April 2012, 11:40AM
Lateral Group hires Mike Cavers as executive creative director
Mike Cavers, the former executive creative director at The Marketing Store, has resurfaced at Lateral Group as its first executive creative director.
VW drives fans to Facebook game for 3rd gen Beetle push
by Matthew Chapman,
02 April 2012, 10:45AM
VW drives fans to Facebook game for 3rd gen Beetle push
Volkswagen is rolling out a "hitchhike with a like" Facebook game for its third generation Beetle.
Land Rover launches Discovery 4 spot
by Loulla-Mae Eleftheriou-Smith,
02 April 2012, 09:00AM
Land Rover launches Discovery 4 spot
Land Rover has launched a TV spot by Rainey Kelly Campbell Roalfe/Y&R for its Discovery 4 model that asks: "Been anywhere interesting lately?"
Promotion: AdPrint 2012 introduces two competitions: ADVERTISING ANGELS and DESIGN ANGELS

Competition Juries led by Al Moseley (180 amsterdam) and Pum Lefebure (DESIGN ARMY). Entries open until March 30th. Available categories: Print, OOH, Graphic Design plus Crafts and Individuals.  More >

Latest Work
VW Beetle 'hitchhike with a like' by Tribal DDB Amsterdam
30 March 2012, 12:19PM
VW Beetle 'hitchhike with a like' by Tribal DDB Amsterdam
Tribal DDB Amsterdam has launched an interactive online game for Volkswagen, featuring the third generation of the Beetle car.
Legoland 'mini breaks' by DLKW Lowe
30 March 2012, 12:01PM
Legoland 'mini breaks' by DLKW Lowe
The Legoland Windsor Resort has launched a billboard campaign in miniature, promoting its mini-breaks offering.
Audi 'the swan' by BBH
30 March 2012, 02:42PM
Audi 'the swan' by BBH
Audi UK is promoting its A5 with an advertising campaign harking back to the company's early days as a pioneer of aerodynamic design.
Google+ 'Tom' by Adam & Eve
02 April 2012, 10:00AM
Google+ 'Tom' by Adam & Eve
Google has launched the first UK TV ad for its Google+ social network.
Also in the News
Clear Channel recruits David Roddick as international sales director
by Nick Batten, 02 April 2012, 10:52AM
Neil Allen departs Starcom MediaVest Group
by Maisie McCabe, 02 April 2012, 09:09AM
Britain's Got Talent peaks at 12 million
by Maisie McCabe, 02 April 2012, 09:15AM
Game and Gamestation brands survive following acquisition
by Matthew Chapman, 02 April 2012, 09:34AM
Latest Blog Entries
What if? Two words every entrepreneur needs to ask
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WHEN PASTIES CAUSED A WAR !
MARTIN BOWLEY, 31 March 2012, 6:03PM
Don't stop 'til you've watched this
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Are we more creative in the pub?
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