Latest news | | | | | | News International has appointed WPP's Grey, M/SIX, OgilvyOne and Ogilvy Change to handle the consolidated £28 million media, advertising, direct and strategic responsibilities behind its news operations for multimedia brands The Times, The Sunday Ti... | | | | | | | Laithwaites Wine, the international wine merchant, has named Mark Roberts as its new marketing director with immediate effect. | | | | | | | Marketers and consumers struggle with the volume of data the world now generates. David Benady asks how the two sides can jointly control the tide, including the advent of brand 'data stores'. | | | | | | | Aegis Media's iProspect and Carat have been awarded the search and digital media business respectively for insurance brands esure and Sheilas' Wheels after a competitive pitch. | | | | | | | Shop Direct aligning its print catalogue and burgeoning online business by integrating augmented reality into magazines to drive cross-platform engagement. | | | | | | | After the IAB revealed figures this week showing digital adspend had leapt by 14% to £4.8bn last year, we asked four digital experts where the boost is coming from and how they envisage the market developing this year. | | | | | | | Your reviewer is back in Blighty after recently touring Australia. Given the outrageous scale of the place, much driving was involved. | | | | | | | Mike Cavers, the former executive creative director at The Marketing Store, has resurfaced at Lateral Group as its first executive creative director. | | | | | | | The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues that capturing the data in something people already love is the best way to create an effective social object. | | | | | | | With Facebook fatigue on the rise could niche social networks be the best way for brands to get their message across, asks Mike Spicer, chief executive, Pulse Group. | | | | Promotion: 86,000 businesses can't be wrong? |
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| | | Latest jobs | | | | Account Director | Recruiter Bose | Salary Based on Experience | Location Edam, The Netherlands | | | | | |
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