Thursday 5 April 2012

Data & Direct from Brand Republic - News International, Laithwaites Wine, esure, Sheilas' Wheels, Shop Direct

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News International appoints WPP's Grey, M/SIX, OgilvyOne and Ogilvy Change for Team News
News International appoints WPP's Grey, M/SIX, OgilvyOne and Ogilvy Change for Team News
by Arif Durrani
05 April 2012, 11:44AM
News International has appointed WPP's Grey, M/SIX, OgilvyOne and Ogilvy Change to handle the consolidated £28 million media, advertising, direct and strategic responsibilities behind its news operations for multimedia brands The Times, The Sunday Ti...
Laithwaites Wine names ex-Lloyds man as marketing chief
Laithwaites Wine names ex-Lloyds man as marketing chief
by Loulla-Mae Eleftheriou-Smith
05 April 2012, 12:16PM
Laithwaites Wine, the international wine merchant, has named Mark Roberts as its new marketing director with immediate effect.
Taming the data deluge
Taming the data deluge
by David Benady
05 April 2012, 09:00AM
Marketers and consumers struggle with the volume of data the world now generates. David Benady asks how the two sides can jointly control the tide, including the advent of brand 'data stores'.
Insurer awards digital media to iProspect and Carat
Insurer awards digital media to iProspect and Carat
by Nick Batten
05 April 2012, 09:00AM
Aegis Media's iProspect and Carat have been awarded the search and digital media business respectively for insurance brands esure and Sheilas' Wheels after a competitive pitch.
Shop Direct in push to link print to digital marketing
Shop Direct in push to link print to digital marketing
by Matthew Chapman
03 April 2012, 09:45AM
Shop Direct aligning its print catalogue and burgeoning online business by integrating augmented reality into magazines to drive cross-platform engagement.
Industry view: Behind the IAB's digital adspend figures
Industry view: Behind the IAB's digital adspend figures
by Sarah Shearman
04 April 2012, 09:15AM
After the IAB revealed figures this week showing digital adspend had leapt by 14% to £4.8bn last year, we asked four digital experts where the boost is coming from and how they envisage the market developing this year.
CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys
CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys
by Simon S Kershaw
04 April 2012, 04:15PM
Your reviewer is back in Blighty after recently touring Australia. Given the outrageous scale of the place, much driving was involved.
Lateral Group hires Mike Cavers as executive creative director
Lateral Group hires Mike Cavers as executive creative director
by Nick Batten
02 April 2012, 11:40AM
Mike Cavers, the former executive creative director at The Marketing Store, has resurfaced at Lateral Group as its first executive creative director.
Data marketers should stick to subjects consumers care about
Data marketers should stick to subjects consumers care about
by John V Willshere
30 March 2012, 12:00AM
The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues that capturing the data in something people already love is the best way to create an effective social object.
Think BR: Shrink your audience and grow loyalty
Think BR: Shrink your audience and grow loyalty
by Mike Spicer
04 April 2012, 08:30AM
With Facebook fatigue on the rise could niche social networks be the best way for brands to get their message across, asks Mike Spicer, chief executive, Pulse Group.
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