Tuesday, 3 April 2012

Breaking news from Brand Republic - IAB Figures, M&S, Morrisons, Carlsberg, Ikea

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Latest news
IAB Figures: Digital ad spend grows 14.4% to £4.8bn
IAB Figures: Digital ad spend grows 14.4% to £4.8bn
by Sarah Shearman
03 April 2012, 08:00AM
The growth of digital marketing spend in the UK has accelerated to its highest level in five years, with FMCG and retail brands cementing their position among the top spenders.
M&S summer campaign to play on Olympics and Jubilee
M&S summer campaign to play on Olympics and Jubilee
by Matthew Chapman
03 April 2012, 08:30AM
Marks & Spencer is to unveil its summer campaign this week, using celebrities to subtly associate the brand with the biggest events of 2012, including the Queen's Diamond Jubilee and London Olympics.
Morrisons eyes Sainsbury's 30-year 'Good food' strapline
Morrisons eyes Sainsbury's 30-year 'Good food' strapline
by Rachel Barnes
03 April 2012, 08:30AM
Morrisons is understood to be considering launching a new ad slogan, which borrows from rival Sainsbury's former 'Good food costs less' strapline.
Carlsberg targets 'beer-haters' with Copenhagen lager
Carlsberg targets 'beer-haters' with Copenhagen lager
by Gemma Charles
03 April 2012, 08:30AM
Carlsberg's 'metrosexual' lager brand Copenhagen will make its UK debut next month.
Ikea launches 'snap a napper' Facebook competition
Ikea launches 'snap a napper' Facebook competition
by Matthew Chapman
03 April 2012, 09:16AM
Ikea is extending the 'Sleep Like A Princess' positioning used for its beds range with a Facebook competition encouraging customers to upload images of sleeping friends and family.
Bupa marketer McAnena departs to set up consultancy
Bupa marketer McAnena departs to set up consultancy
by Alex Brownsell
03 April 2012, 08:30AM
Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy business.
FT promotes Slade to new digital commercial role
FT promotes Slade to new digital commercial role
by John Reynolds
03 April 2012, 08:46AM
The Financial Times has appointed commercial executive Jon Slade to the new role of commercial director, digital advertising at FT.com, a role in which he will be responsible for global digital advertising revenues.
Unilever to launch new 'pleasure hunt' game for Magnum Infinity
Unilever to launch new 'pleasure hunt' game for Magnum Infinity
by Sarah Shearman
03 April 2012, 09:39AM
Unilever is promoting the launch of its new Magnum Infinity ice cream, with a sequel to last year's 'Magnum Pleasure Hunt' game.
VW delays Beetle campaign due to production difficulties
VW delays Beetle campaign due to production difficulties
by Alex Brownsell
03 April 2012, 08:30AM
Volkswagen has been forced to delay the launch of an ad campaign to promote its latest Beetle model, citing difficulties in supplying UK customers with the vehicle.
Campaign School Reports 2012: Agency league tables and analysis

The A-Z guide to Campaign's full 'School Reports' league tables and analysis for 2012, including an introduction from editor Claire Beale as well as individual reports for each agency featured and full league tables for creative, media and regional agencies.

Intelligence
Why the world needs a desirable bank
Why the world needs a desirable bank
by Simon Clough
02 April 2012, 08:30AM
The big banking brands need to be careful they don't stagnate as competitors enter the field, writes Simon Clough, global marketing director, Clear.
It's not all doom and gloom for adland's Big Five
It's not all doom and gloom for adland's Big Five
by
29 March 2012, 08:00AM
Revenues and profits of holding companies last year suggest they have defied the difficult economic climate.
Opinion
Think BR: Brands must play part to build trust in apps
Think BR: Brands must play part to build trust in apps
by Rimma Perelmuter
02 April 2012, 08:30AM
The mobile industry has to make sure it protects consumers' privacy while driving engagement, writes Rimma Perelmuter, executive director, MEF.
Russell Davies: How social media is becoming better at managing your time
Russell Davies: How social media is becoming better at managing your time
by Russell Davies
29 March 2012, 08:00AM
A year ago today, I was at a trade fair for robots in Lille.
Also in the news
Duracell to give Bunny mascot a voice after 39 years
by Matthew Chapman, 02 April 2012, 12:59PM
Tyrrells to take on Doritos with launch of TorTyrrells
by John Reynolds, 02 April 2012, 11:28AM
McDonald's kicks off grassroots football push
by Sara Kimberley, 02 April 2012, 10:42AM
Mindshare promotes James Chandler to head of mobile
by Nick Batten, 02 April 2012, 03:44PM
Expedia adds its weight to EU Google anti-trust probe
by Sarah Shearman, 02 April 2012, 11:48AM
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