Latest news | | | | | | The growth of digital marketing spend in the UK has accelerated to its highest level in five years, with FMCG and retail brands cementing their position among the top spenders. | | | | | | | Marks & Spencer is to unveil its summer campaign this week, using celebrities to subtly associate the brand with the biggest events of 2012, including the Queen's Diamond Jubilee and London Olympics. | | | | | | | Morrisons is understood to be considering launching a new ad slogan, which borrows from rival Sainsbury's former 'Good food costs less' strapline. | | | | | | | Carlsberg's 'metrosexual' lager brand Copenhagen will make its UK debut next month. | | | | | | | Ikea is extending the 'Sleep Like A Princess' positioning used for its beds range with a Facebook competition encouraging customers to upload images of sleeping friends and family. | | | | | | | Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy business. | | | | | | | The Financial Times has appointed commercial executive Jon Slade to the new role of commercial director, digital advertising at FT.com, a role in which he will be responsible for global digital advertising revenues. | | | | | | | Unilever is promoting the launch of its new Magnum Infinity ice cream, with a sequel to last year's 'Magnum Pleasure Hunt' game. | | | | | | | Volkswagen has been forced to delay the launch of an ad campaign to promote its latest Beetle model, citing difficulties in supplying UK customers with the vehicle. | | | | Campaign School Reports 2012: Agency league tables and analysis
| | |
| Intelligence | | | | | | The big banking brands need to be careful they don't stagnate as competitors enter the field, writes Simon Clough, global marketing director, Clear. | | | | | | | Revenues and profits of holding companies last year suggest they have defied the difficult economic climate. | | | | Opinion | | | | | | The mobile industry has to make sure it protects consumers' privacy while driving engagement, writes Rimma Perelmuter, executive director, MEF. | | | | | | | A year ago today, I was at a trade fair for robots in Lille. | | | | | | Latest jobs | | Product Manager | Recruiter Trader Media Group | Salary Competitive basic salary up to £45,000, DOE, with a 10% bonus and car allowance | Location Newton-Le-Willows | | | | |  | | |
No comments:
Post a Comment