Monday 23 April 2012

Digital AM - Facebook, Google, ZenithOptimedia, Blis Media, MediaCom

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Latest news
Fourteen UK agencies appointed as Facebook's preferred marketing developers
Fourteen UK agencies appointed as Facebook's preferred marketing developers
by Emma Powell
23 April 2012, 11:50AM
Glue Isobar, AKQA and Dare are among the 14 UK companies to join Facebook's new global Preferred Marketing Developer (PMD) programme.
Google improves reporting for video campaigns in AdWords
Google improves reporting for video campaigns in AdWords
by Daniel Farey-Jones
23 April 2012, 05:01AM
Google is improving its video ad campaign reporting with the launch of AdWords for video for all advertisers.
ZenithOptimedia launches Live ROI positioning
ZenithOptimedia launches Live ROI positioning
by Nick Batten
23 April 2012, 09:52AM
ZenithOptimedia, the global media agency network, has launched a new global strategic positioning dubbed 'Live ROI'.
Eric Newnham invests in Blis Media
Eric Newnham invests in Blis Media
by Nick Batten
23 April 2012, 11:57AM
Former Kinetic chief executive Eric Newnham has taken a stake in Blis Media, a media and technology provider for online display advertising, and has become its chairman.
Perform signs three-month excusive deal with MediaCom
Perform signs three-month excusive deal with MediaCom
by John Reynolds
23 April 2012, 09:14AM
Perform, the digital sports right company, has signed an exclusive deal with MediaCom that will mean the agency's clients get exclusive advertising next to its on-demand streaming of sports content on LG's smart TVs.
The rise of smartphones and what it means for brands
The rise of smartphones and what it means for brands
by Stuart Knapman
23 April 2012, 08:30AM
Seventy three percent of smartphone users and 90% of iPhone users use their devices to access the internet, writes Stuart Knapman, senior director, Essential Research.
Think BR: How can brands harness the power of NFC?
Think BR: How can brands harness the power of NFC?
by Christopher Smith
23 April 2012, 08:30AM
Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should not underestimate its potential, writes Christopher Smith, managing director, Isobar Mobile.
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Also in the news
Wonderbra to sell direct for first time with online store
by Matthew Chapman, 20 April 2012, 11:30AM
Adap.tv hires Lewis Sherlock from Xaxis
by Daniel Farey-Jones, 20 April 2012, 11:44AM
Hiscox becomes first UK brand to use AdCastPlus platform
by Loulla-Mae Eleftheriou-Smith, 20 April 2012, 12:20PM
Campaign Viral Chart: P&G Olympics ad shared over 300,000 times
by Ben Hall, 20 April 2012, 11:15AM
Brand Barometer: Social media performance of Converse
by Gemma Charles, 20 April 2012, 12:00AM
From the blogs
Even more fun with your iPhone
davidharris
23 April 2012, 11:09AM
Bivouac
Greg Taylor
23 April 2012, 11:01AM
In the 21st century, all politics is social - liberals more likely to unfriend [infographic]
Charlotte Henry
23 April 2012, 10:48AM
Google doodle celebrates ZX Spectrum and St George's Day
@gordonmacmillan
23 April 2012, 8:27AM
Ban all outdoor ads, says street artist to the stars
Ivan Clark
22 April 2012, 11:47AM
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