Tuesday, 3 April 2012

Marketing Daily - M&S summer ads celebrate British summer of Olympics and Jubilee; plus Carlsberg, Volkswagen, Bupa and Dell

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Breaking news from Marketing
 
Breaking news from Marketing April 2012
 
Latest News
 
M&S summer campaign to play on Olympics and Jubilee
Matthew Chapman,
03 April 2012
 

Marks & Spencer is to unveil its summer campaign this week, using...

M&S: Dannii Minogue returns in summer campaign
 
 
IAB Figures: Digital ad spend grows 14.4% to £4.8bn
Sarah Shearman,
03 April 2012
 

The growth of digital marketing spend in the UK has accelerated to...

FMCG: increases digital spend
 
 
Carlsberg targets 'beer-haters' with Copenhagen lager
Gemma Charles,
03 April 2012
 

Carlsberg's 'metrosexual' lager brand Copenhagen will make its UK debut next month.

Carlsberg: launching Copenhagen lager in the UK
 
 
Morrisons eyes Sainsbury's 30-year 'Good food' strapline
Rachel Barnes,
03 April 2012
 

Morrisons is understood to be considering launching a new ad slogan, which...

Morrisons: registered 'Making good food cost less̢۪ trademark
 
 
Dell to pay customers to promote products in social media
Sarah Shearman,
03 April 2012
 

Dell is to offer cash rewards to customers who promote its products...

Dell: brand ad page on Twitter
 
 
VW delays Beetle campaign due to production difficulties
Alex Brownsell,
03 April 2012
 

Volkswagen has been forced to delay the launch of an ad campaign...

VW Beetle: struggling to keep up with customer demand
 
 
Bupa marketer McAnena departs to set up consultancy
Alex Brownsell,
03 April 2012
 

Bupa's global brand director, Fiona McAnena, has left the healthcare company to...

Fiona McAnena: former PepsiCo and Unilever marketer
 
 
 
Also in the News
 
Ikea launches 'snap a napper' Facebook competition
Matthew Chapman,
03 April 2012
 
BA unveils Olympic dove plane livery
Loulla-Mae Eleftheriou-Smith,
03 April 2012
 
Shop Direct in push to link print to digital marketing
Matthew Chapman,
03 April 2012
 
 
 
Blogs
 
 
The BBC Should Pull The Plug On The Boat Race
Unofficial Partner
 

Rejoice! Women have been given the right to row a boat on the same...

 
 
Is good service really a hygiene factor?
Heather Westgate, TDA
 

"The last six pitches we did were for clients that complained of terrible service elsewhere."...

 
 
Lindstrom: The Olympic Money Will Disappear
Unofficial Partner
 

There are two very contrasting views about the post-London 2012 marketing landscape. There is...

 
 
Thanks P&G. Is This What Mums Really Need?
Unofficial Partner
 

Mums are hot. We get it, but can we move on? P&G’s ‘Thank You, Mum’...

 
 
P&G should be helping war widows and not Olympic mums
John Reynolds
 

Olympic sponsors have for the most part had an easy ride of it as the...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

eCRM Marketing Executive, Trader Media Group £25,000 - £30,000, South London

Product Manager, Trader Media Group Competitive basic salary up to £45,000, DOE, with a 10% bonus and car allowance, Newton-Le-Willows

Direct Marketing / Acquisition Consultant - High Profile B2C Brand, Ad Lib to £32k + bonus + pension, Bristol

Global Brand Manager - FMCG Drinks, Jarlett de Grouchy £45000 - £50000 per annum + Benefits, London

Managing Director of Sales, Amscreen Competitive salary, London

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Commercial Marketing Manager - Property (Contract), Dylan Good Benefits, Central London

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Account Director, Purple Consultancy £55000 - £65000 per annum, London

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