| How social media is taking over the news industry [infographic] | | Polly Becker | | 20 April 2012, 12:36PM | ![The Hudson River US Airwars Crash - one example of How social media is taking over the news industry [infogrpahic]](http://wallblog.co.uk/files/2012/04/HudsonRiverCrash-300x179.jpg "The Hudson River US Airwars Crash - one example of How social media is taking over the news industry [infogrpahic]") More than 50% of us have now learned about a major breaking news story via social media. The death of Osama bin Laden being a case in point. That day Twitter hit a new record for tweets as it had its CNN moment. Other big stories to have broken socially was the start of the Arab Spring in Egypt, the Hudson River plane crash and Whitney Huston’s death. But as this infographic points out there are pitfalls as well as pluses here. How often have you read inaccurate reports? Another case in point being that of Colonel Gaddafi. At one point he was both a live and dead as rumours flew around the social web. | | | | | The Social Brands 100 shortlist for 2012 is revealed | | @gordonmacmillan | | 20 April 2012, 9:16AM | |  The short-list for this year’s Social Brands 100 has been announced and includes a roll call of top global brands including Starbucks, BBC, Ford, Red Bull, KLM, Virgin Atlantic, PayPal, Dell, and Xbox. | | | | | Digital ad revenues fall at the New York Times as subscriber numbers rise | | @gordonmacmillan | | 20 April 2012, 8:44AM | |  A reminder from the New York Times for those who are banking their future on online advertising: revenues can go down as well as up. The media group reported digital ad revenue declined 10.3% across the company and slipped 2.3% at the division housing The New York Times and the Boston Globe. | | | | | The rise of the video ad [infographic] | | James Walters | | 19 April 2012, 2:46PM | |  A cool infographic here on the next generation of ad – the video ad – from display marketing specialists, Adform. It features some interesting stats on which devices are winning the competition for hosting video ads, where they crop up around the world and how technology has improved to host them. | | | | | Tumblr will sell ads, as David Karp settles his stomach | | Charlotte Henry | | 19 April 2012, 11:51AM | |  Tumblr founder and CEO David Karp has announced that his blogging platform will start to build in paid for advertising from May 2nd, despite him telling the Los Angeles Times that “we’re pretty opposed to advertising. It really turns our stomachs,” back in 2010. | | | | | | | | | It's time to get past Facebook and invent a new future | | @gordonmacmillan | | 19 April 2012, 9:32AM | |  Great piece on The Atlantic website arguing that after five years of pursing social networking and mobile apps we need a fresh direction. It’s premise is that we are now starting to go around in circles having arrived at the future that was promised for us all in the 1990s where the convergence of web, mobile devices and the high speed internet would come together and we would be turning on lights with our phones and banking at the touch of a button. It’s all happened. | | | | | | | | | | | | | | | | | | | Latest jobs | | | | | | |  | | | |
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