Wednesday, 25 April 2012

Marketing Daily - Profile of easyJet CEO McCall; plus Facebook, Google, Olympics and Premier Foods

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Breaking news from Marketing
 
Breaking news from Marketing April 2012
 
Latest News
 
easyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals
Loulla-Mae Eleftheriou-Smith,
25 April 2012
 

The easyJet chief executive wants the carrier's repositioning to highlight its value...

easyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals
 
 
Facebook's Everson urges marketers to 'make a bet on us'
Arif Durrani,
25 April 2012
 

Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who...

Everson: 'As a marketer, if you have an opportunity to have a one-to-one relationship with your best customers, it’s hard to say no'
 
 
Google rolls out rival to Apple and Microsoft cloud storage services
Sarah Shearman,
25 April 2012
 

Google has launched a major cloud storage service to rival Dropbox, Microsoft's...

Drive: Google launches cloud storage service
 
 
YouView hires top marketer ahead of expected autumn launch
Matthew Chapman,
25 April 2012
 

YouView, the delayed IPTV service, has hired Kelkoo marketing chief Steve Conway...

YouView: expected to launch in the autumn
 
 
Sector Insight: DIY retailing
Jane Bainbridge,
25 April 2012
 

Retailers' fortunes have been mixed amid post-recession changes in spending.

Recent B&Q campaign
 
 
VIDEO: Young people experience the Olympic Park's sporting legacy
Georgina Brazier,
24 April 2012
 

Marketing Magazine's John Reynolds was out and about at the Olympic Park...

London 2012: John Reynolds talks to Tom Smith
 
 
Premier Foods hails performance of Fuelling Britain campaign
John Reynolds,
25 April 2012
 

Premier Foods has reported a 3.7% sales lift across its eight 'power...

Batchelors: Fuelling Britain campaign helped Premier Foods first-quarter results
 
 
Heinz appoints Giles Jepson to chief marketing role
Kate Lloyd,
24 April 2012
 

Giles Jepson has been appointed chief marketing officer at Heinz after Matt...

Giles Jepson: chief marketing officer, Heinz
 
 
Weight Watchers makes high-street debut with branded store
Kate Lloyd,
25 April 2012
 

Weight Watchers has opened what it is calling a 'Lifestyle Centre' in...

Weight Watchers' new Reading store
 
 
 
 
Blogs
 
 
ex-Gallifreyan Time Lords do not endorse TiVo
Mark Pearson, TDA
 

I was reading John Hegarty's book the other week and among the many interesting things...

 
 
Charities should share tax burden
Helen Edwards
 

One of the cleverest fundraising ideas devised by the charity sector was the Christmas goat. Instead of wrapping up some...

 
 
Are you biggin’ up your bum?
Mark Tomkins, TDA
 

Everything's about 'dialogue' these days. No more lecturing from on high. Just listening, taking heed...

 
 
The Question They Never Ask About Olympic Sponsorship
Unofficial Partner
 

The Olympics is a corporate whorefest that has sold out to global greenwashers and...

 
 
The beating heart is a ticking timebomb
Jonathan Weeks
 

Health is a multi-million dollar industry and a relevant issue for both consumers and manufacturers....

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

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B2B Senior Marketing Account Manager, Blue Tree Recruits £33,000 to £40,000 per annum, Shere

Client Director (Media Planning), Oxygen Recruitment Solutions Ltd £65,000 + benefits, London

PPC (Pay Per Click) Manager, Home Learning College £30,000 to £40,000 - dependant on relevant experience, Hammersmith, W6 7AW

Digital Project Manager - Central London based international digital agency, round8 £30-40,000 depending on experience, Central London

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