Thursday 12 April 2012

Marketing Daily - BMW replaces Land Rover as England rugby sponsor; plus PepsiCo, Sainsbury's, Budweiser, and the Co-operative

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Breaking news from Marketing
 
Breaking news from Marketing April 2012
 
Latest News
 
BMW replaces Land Rover as RFU vehicle sponsor
John Reynolds,
12 April 2012
 

The Rugby Football Union (RFU) has signed a four-year, multimillion-pound sponsorship deal...

BMW: signs sponsorship deal with the Rugby Football Union
 
 
PepsiCo set to beat Coke in race to remove sugar from 'vitamin' water
Loulla-Mae Eleftheriou-Smith,
12 April 2012
 

PepsiCo UK is removing sugar from its vitamin-enriched water range SoBe V...

SoBe: V Water from PepsiCo
 
 
Co-operative launches Diamond Jubilee party fund
Matthew Chapman,
12 April 2012
 

The Co-operative Food is to give away £100 vouchers to finance 100...

The Co-operative: offers to help fund Diamond Jubilee street parties
 
 
Kinder Chocolate to debut on TV
John Reynolds,
12 April 2012
 

Ferrero, the Italian chocolate maker, is to advertise its Kinder Chocolate product...

Kinder Chocolate: first UK TV ads break on 16 April
 
 
Sainsbury's targets mothers with Little Ones revamp
Matthew Chapman,
12 April 2012
 

Sainsbury's has revamped the website and email marketing programme of its Little...

Sainsbury's: revamps Little Ones site
 
 
Budweiser beer mats link fans to FA Cup
Loulla-Mae Eleftheriou-Smith,
12 April 2012
 

Budweiser, the sponsor of the FA Cup, has launched an app that...

Budweiser: rolls out FA cup-themed beer mats
 
 
Mothercare to close more than 100 stores and revamp online presence
Matthew Chapman,
12 April 2012
 

Maternity, childrenswear and toys retailer Mothercare is to close 111 stores over...

Mothercare: to close 111stores including Early Learning Centre outlets
 
 
 
Also in the News
 
Google Currents launches in the UK
Maisie McCabe,
12 April 2012
 
Hyundai to give away Euro 2012 tickets with Absolute Radio
Maisie McCabe,
12 April 2012
 
Tesco reviews £110m advertising account
Anne Cassidy,
11 April 2012
 
 
 
Blogs
 
 
Tesco’s (£4bn) bigger picture puts rivals in the shadows
rachel barnes
 

While news that Tesco has called a review of its £110m ad account is massive...

 
 
The buck starts here
Jonathan Weeks
 

CSR - Corporate Social Responsibility - is usually focussed on the achievements made and communicated...

 
 
Athletes could be disqualified over ill-timed brand advertising
John Reynolds
 

As the London 2012 Olympics draw ever closer, just how prepared are non-Olympic sponsors for...

 
 
The BBC Should Pull The Plug On The Boat Race
Unofficial Partner
 

Rejoice! Women have been given the right to row a boat on the same...

 
 
Is good service really a hygiene factor?
Heather Westgate, TDA
 

"The last six pitches we did were for clients that complained of terrible service elsewhere."...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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