Breaking news from Brand Republic - Online ad spend, adidas, Ken Livingstone, Reebok, rape awareness campaign

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Online ad spend to surpass £100 per user in 2012 by Daniel Farey-Jones 10 April 2012, 09:41AM The amount of money spent on internet advertising per UK adult user is set to rise above £100 this year, according to the latest forecast from GroupM. Adidas invites Brits to 'Take The Stage' in biggest-ever UK campaign by Alex Brownsell 10 April 2012, 10:01AM Adidas is rolling out its biggest UK ad campaign to date with the aim of showcasing British talent and encouraging UK consumers to 'Take The Stage' in 2012. BETC London lands Livingstone's mayoral campaign account by Loulla-Mae Eleftheriou-Smith 10 April 2012, 09:25AM BETC London, the agency behind Mayor of London candidate Ken Livingstone's campaign posters, has been formally appointed to the account as the campaign intensifies. Reebok fitness competition lands TV slot by Maisie McCabe 10 April 2012, 09:15AM Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show documenting the Reebok-sponsored CrossFit Fitness Championships. Rape awareness campaign to stay on air despite 95 complaints by Daniel Farey-Jones 06 April 2012, 09:00AM The advertising watchdog has decided not to investigate an uncomfortable TV ad designed to highlight that rape can take place within relationships, despite receiving 95 complaints. Havas builds US footprint with Ignition purchase by Nick Batten 10 April 2012, 09:49AM Havas Media is expanding its Havas Sports & Entertainment operation ahead of London 2012 with the acquisition of Ignition, an independent experiential marketing agency with offices in the US, London and Moscow. Facebook splashes $1bn on Instagram acquisition by Staff 09 April 2012, 08:35PM Facebook has snapped up Instagram, the popular photo-sharing app, for $1bn (£623m) in cash and shares. Campaign School Reports 2012: Agency league tables and analysis The A-Z guide to Campaign's full 'School Reports' league tables and analysis for 2012, including an introduction from editor Claire Beale as well as individual reports for each agency featured and full league tables for creative, media and regional agencies. Opinion Think BR: Failing better by Freddie Baveystock 10 April 2012, 08:30AM Marketers could learn a lot from the tech brand mantra of 'fail cheap, fail fast', writes Freddie Baveystock, consultant, Rufus Leonard. Think BR: What does the new experiential marketing code mean for marketers? by Jo Farmer 10 April 2012, 08:30AM How will the new experiential marketing code be enforced and what happens if marketers don't comply, asks Jo Farmer, partner, Lewis Silkin LLP Intelligence Marketing the Queen: brands face a Diamond Jubilee balancing act by Rachel Barnes and Matt Chapman 05 April 2012, 10:00AM The marketers seeking brand sponsors and partners for events to market the Queen's Diamond Jubilee have much to consider, write Rachel Barnes and Matt Chapman. Honda UK chief Martin Moll on boosting lacklustre sales by Alex Brownsell 05 April 2012, 10:00AM Honda UK's marketing manager has come through a tsunami-affected year and is focused on revitalising the brand on these shores Also in the news Turner Broadcasting launches online virtual world by Nick Batten, 05 April 2012, 02:30PM Aegis chief picks up £600,000 cash bonus by Daniel Farey-Jones, 05 April 2012, 02:20PM News Int appoints WPP's Grey, M/SIX, OgilvyOne and Ogilvy Change for Team News by Arif Durrani, 05 April 2012, 11:44AM Industry verdict: Tesco was right to ditch Value range by , 05 April 2012, 11:07AM Latest Blog Entries Tara Beard-Knowland, 10 April 2012 Sir Martin Sorrell does humour as he talks to the Valley Girl @gordonmacmillan, 10 April 2012 Sweet whiskey Greg Taylor, 10 April 2012 WHAT IS PREDATORY THINKING? Dave Trott, 10 April 2012 CTNs - no smoke, no fire? Ian Moore, 06 April 2012 The buck starts here Jonathan Weeks, 05 April 2012 Latest jobs Channel Partner Marketing Manager - Telecom Channel Recruiter Apple Salary Competitive Location Central London Global Brand Manager - Luxury Drinks Brand Recruiter The Blueprint Salary 55 - 60000 euros per annum + benefits + package Location Amsterdam Account Manager / Senior Account Manager / Client Facing Project Manager - good digital understanding with a logical & lateral mind, who relishes making projects happen Recruiter Firehorse Salary £35 -£45k Location SW London tube and train accessible Digital Account Director Recruiter Adam Recruitment Salary £40000 - £55000 per annum Location City of London FMCG Strategy & Innovation / Senior Consultant - Associate Director Recruiter Butterfly London Salary £75-85K + Bonus Location Office in Mortlake, SW London Account Executive Recruiter Source Salary £24000 per annum Location London BR Insight Demystifying IP Geotargeting: Target And Track Your Online Users (Whitepaper) The term 'IP Geolocation' can be mind-boggling and ultimately off-puttin... 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