Monday, 23 April 2012

Campaign Daily Fix - Specsavers, D&AD, British Airways, Facebook, Ribena

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Latest News
MG OMD beats MEC to £39m Specsavers account
by Maisie McCabe,
20 April 2012, 05:05PM
MG OMD beats MEC to £39m Specsavers account
Specsavers has appointed Manning Gottlieb OMD to its £39 million national and regional media planning and buying account after a final shootout against incumbent MEC.
JWT Shanghai and BETC Euro RSCG lead D&AD field
by Daniel Farey-Jones,
23 April 2012, 12:55PM
JWT Shanghai and BETC Euro RSCG lead D&AD field
JWT Shanghai and BETC Euro RSCG each won three Yellow Pencils at the D&AD Awards, with Wieden+Kennedy London contributing to the UK's 21 Yellows.
BA press campaign vaunts BMI deal
by Loulla-Mae Eleftheriou-Smith,
23 April 2012, 12:35PM
BA press campaign vaunts BMI deal
British Airways is running a press campaign that explains its recent takeover of BMI, calling it a "positive step" for UK aviation and reassuring customers that the transition period will be "as smooth as possible".
Fourteen UK agencies appointed as Facebook's preferred marketing developers
by Emma Powell,
23 April 2012, 11:50AM
Fourteen UK agencies appointed as Facebook's preferred marketing developers
Glue Isobar, AKQA and Dare are among the 14 UK companies to join Facebook's new global Preferred Marketing Developer (PMD) programme.
Ribena launches £6m Ribena Plus campaign
by Sara Kimberley,
23 April 2012, 11:26AM
Ribena launches £6m Ribena Plus campaign
Ribena is rolling out a TV campaign to promote its Ribena Plus variant that has no added sugar, as part of a wider £6m push.
Latest Work
Argos 'summer campaign' by CHI & Partners
23 April 2012, 11:28AM
Argos 'summer campaign' by CHI & Partners
CHI & Partners has created Argos's integrated summer campaign in which we see the Argos alien family enjoying the British summertime in their back garden.
Vision Express 'not again' by Dare
18 April 2012, 02:21PM
Vision Express 'not again' by Dare
Vision Express has released the latest spot in its "we'll see you right" campaign.
Mitsubishi Motors 'temp drive' by 180LA
18 April 2012, 12:35PM
Mitsubishi Motors 'temp drive' by 180LA
Mitsubishi Motors is giving consumers a chance to get replaced at work for the day by a temp in order to take an all-day test drive.
Greggs 'taste rescue' by Gratterpalm
18 April 2012, 12:10PM
Greggs 'taste rescue' by Gratterpalm
Greggs has launched an integrated marketing campaign designed to reinforce its value and freshness credentials.
Also in the News
FA says Euro 2012 footballers won't play for Team GB
by John Reynolds, 23 April 2012, 12:38PM
Eric Newnham invests in Blis Media
by Nick Batten, 23 April 2012, 11:57AM
ZenithOptimedia launches Live ROI positioning
by Nick Batten, 23 April 2012, 09:52AM
Google improves reporting for video campaigns in AdWords
by Daniel Farey-Jones, 23 April 2012, 05:01AM
Latest Blog Entries
Even more fun with your iPhone
davidharris, 23 April 2012, 11:04AM
Confessions of a consumer
Daren Kay, 20 April 2012, 11:04AM
Pavlov's Dogs and Lickable Lifts
Jonathan Akwue, 18 April 2012, 1:04PM
Humans and Big Data in the modern world
suemaclure, 18 April 2012, 10:04AM
WHY WE'RE CONFUSED ABOUT MEDIA
Dave Trott, 17 April 2012, 7:04AM
A stupid argument
Steve Henry, 16 April 2012, 8:04AM
More Blogs
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