Latest news | | | | | | Npower has called a review of its £9 million creative and media accounts. | | | | | | | LV=, the insurance brand, is holding a review of its digital marketing account, currently held by Harvest Digital. | | | | | | | O2, the network provider, has launched its long-anticipated mobile wallet service, which enables users to make simple payments and shop using their mobile device, putting itself in competition with Barclays, Orange and PayPal. | | | | | | | The Royal Bank of Scotland Group has consolidated its digital creative account for NatWest and its main consumer banking brands into its above-the-line agency, M&C Saatchi. | | | | | | | Lego has appointed presenter and adventurer Ben Fogle as the first celebrity face of its toy ranges in the UK. | | | | | | | Hertz is reviewing its estimated £10 million pan-European media planning and buying account. | | | | | | | Thomson, the TUI Travel-owned tour operator, is rolling out a national marketing campaign to back the debut of its Boeing Dreamliner plane. | | | | | | | Virgin Media's business arm has called a review of its digital account as it looks to consolidate into one agency. | | | | | | | Marks & Spencer is launching a fashion initiative in partnership with Oxfam, fronted by Joanna Lumley, which is designed to encourage customers to recycle unwanted clothing. | | | | | | | Google is launching the first campaign for its Google Ideas think tank with a social network for former terrorists and survivors, which attempts to tackle violent extremism. | | | | Opinion | | | | | | It's some consolation at least that despite the other chaos that seems to be reigning in Whitehall, the advertising industry, under the auspices of both the Advertising Association and the IPA, has apparently had some success in convincing government... | | | | | | | When I was a young TV buyer, there were a bunch of regional ITV companies that all had local monopolies in their area. I'm simplifying madly here, and probably misremembering, but if you wanted a national campaign, you had to talk to them all. | | | | Intelligence | | | | | | Most of us are happy, women feel tired and young people are worried, according to the IPA's fourth Touchpoints survey. IPA research director Lynne Robinson reports. | | | | | | | Globalisation and the demand for new services from clients have changed the nature of pitching for new business, two experts say. | | | | | | Latest jobs | | | | | | | |
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