Thursday 26 April 2012

Breaking news from Brand Republic - Npower, LV=, O2, M&C Saatchi, Lego

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Latest news
Npower kicks off £9 million creative and media review
Npower kicks off £9 million creative and media review
by Anne Cassidy
26 April 2012, 08:00AM
Npower has called a review of its £9 million creative and media accounts.
Agencies line up for LV= digital account
Agencies line up for LV= digital account
by Maisie McCabe
26 April 2012, 08:00AM
LV=, the insurance brand, is holding a review of its digital marketing account, currently held by Harvest Digital.
O2 takes aim at PayPal with mobile payments service
O2 takes aim at PayPal with mobile payments service
by Sarah Shearman
26 April 2012, 09:18AM
O2, the network provider, has launched its long-anticipated mobile wallet service, which enables users to make simple payments and shop using their mobile device, putting itself in competition with Barclays, Orange and PayPal.
RBS Group consolidates digital into M&C Saatchi
RBS Group consolidates digital into M&C Saatchi
by Sara Kimberley
26 April 2012, 08:00AM
The Royal Bank of Scotland Group has consolidated its digital creative account for NatWest and its main consumer banking brands into its above-the-line agency, M&C Saatchi.
Lego recruits Ben Fogle as first celebrity 'face' of brand
Lego recruits Ben Fogle as first celebrity 'face' of brand
by Matthew Chapman
26 April 2012, 09:15AM
Lego has appointed presenter and adventurer Ben Fogle as the first celebrity face of its toy ranges in the UK.
Hertz calls review of £10 million pan-Euro media
Hertz calls review of £10 million pan-Euro media
by Nick Batten
26 April 2012, 08:00AM
Hertz is reviewing its estimated £10 million pan-European media planning and buying account.
Thomson rolls out national campaign for Dreamliner launch
Thomson rolls out national campaign for Dreamliner launch
by Loulla-Mae Eleftheriou-Smith
26 April 2012, 09:05AM
Thomson, the TUI Travel-owned tour operator, is rolling out a national marketing campaign to back the debut of its Boeing Dreamliner plane.
Virgin Media Business seeks digital shop
Virgin Media Business seeks digital shop
by Sara Kimberley
26 April 2012, 08:00AM
Virgin Media's business arm has called a review of its digital account as it looks to consolidate into one agency.
M&S launches recycling initiative fronted by Joanna Lumley
M&S launches recycling initiative fronted by Joanna Lumley
by John Reynolds
26 April 2012, 09:47AM
Marks & Spencer is launching a fashion initiative in partnership with Oxfam, fronted by Joanna Lumley, which is designed to encourage customers to recycle unwanted clothing.
Google and partners launch social network to counter extremism
Google and partners launch social network to counter extremism
by Sarah Shearman
26 April 2012, 09:00AM
Google is launching the first campaign for its Google Ideas think tank with a social network for former terrorists and survivors, which attempts to tackle violent extremism.
Opinion
Jeremy Lee: Adland is holding back entrepreneurs and the economy
Jeremy Lee: Adland is holding back entrepreneurs and the economy
by Jeremy Lee
26 April 2012, 08:00AM
It's some consolation at least that despite the other chaos that seems to be reigning in Whitehall, the advertising industry, under the auspices of both the Advertising Association and the IPA, has apparently had some success in convincing government...
Russell Davies: The stack mentality makes marketers' lives more difficult
Russell Davies: The stack mentality makes marketers' lives more difficult
by Russell Davies
26 April 2012, 08:00AM
When I was a young TV buyer, there were a bunch of regional ITV companies that all had local monopolies in their area. I'm simplifying madly here, and probably misremembering, but if you wanted a national campaign, you had to talk to them all.
Intelligence
Days of our lives
Days of our lives
by
26 April 2012, 08:00AM
Most of us are happy, women feel tired and young people are worried, according to the IPA's fourth Touchpoints survey. IPA research director Lynne Robinson reports.
Double Standards - How has the new-business landscape changed?
Double Standards - How has the new-business landscape changed?
by
26 April 2012, 08:00AM
Globalisation and the demand for new services from clients have changed the nature of pitching for new business, two experts say.
Also in the news
As it happened: News Corp's Rupert Murdoch talks to Leveson inquiry
by Staff, 25 April 2012, 12:34PM
YouView hires top marketer ahead of expected autumn launch
by Matthew Chapman, 25 April 2012, 11:49AM
Jammie Dodgers introduces Choccie Dodger Monkey
by John Reynolds, 25 April 2012, 01:15PM
Premier Foods hails performance of Fuelling Britain campaign
by John Reynolds, 25 April 2012, 10:50AM
Johnston Press reports £144m pre-tax loss
by John Reynolds, 25 April 2012, 11:35AM
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