| Latest news | |  | | | | | The growth of digital marketing spend in the UK has accelerated to its highest level in five years, with FMCG and retail brands cementing their position among the top spenders. | | |  | | | | | Dell is to offer cash rewards to customers who promote its products on social networking sites if their "share" leads to a sale. | | |  | | | | | Aviva has appointed Dare to handle its consolidated digital advertising account. | | |  | | | | | Ikea is extending the 'Sleep Like A Princess' positioning used for its beds range with a Facebook competition encouraging customers to upload images of sleeping friends and family. | | |  | | | | | Magazine publisher IPC Media has launched IPC Play, which will create and produce bespoke online games on behalf of advertisers. | | |  | | | | | Shop Direct aligning its print catalogue and burgeoning online business by integrating augmented reality into magazines to drive cross-platform engagement. | | |  | | | | | Unilever is promoting the launch of its new Magnum Infinity ice-cream, with a sequel to last year's 'Magnum Pleasure Hunt' game. | | |  | | | | | The Financial Times has appointed commercial executive Jon Slade to the new role of commercial director, digital advertising at FT.com, a role in which he will be responsible for global digital advertising revenues. | | | | Promotion: 86,000 businesses
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