Thursday 12 April 2012

Breaking news from Brand Republic - Tesco, NSPCC, HuffPo, Saint, Holland & Barrett

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Latest news
Tesco reviews £110m advertising account
Tesco reviews £110m advertising account
by Anne Cassidy
11 April 2012, 02:26PM
Tesco is reviewing its £110 million advertising account, which is currently held by The Red Brick Road.
Agencies lines up for £6 million NSPCC media account
Agencies lines up for £6 million NSPCC media account
by Maisie McCabe
12 April 2012, 08:00AM
The NSPCC has called a review of its £6 million media planning and buying business.
HuffPo launches UK advertising pitch
HuffPo launches UK advertising pitch
by Ian Darby
12 April 2012, 08:00AM
The Huffington Post UK, the news and current affairs website, is holding a review of its advertising account.
RKCR/Y&R merges Saint into main agency
RKCR/Y&R merges Saint into main agency
by Anne Cassidy
12 April 2012, 08:00AM
Rainey Kelly Campbell Roalfe/Y&R has merged its digital shop Saint into its main agency.
Holland & Barrett kicks off £6 million creative contest
Holland & Barrett kicks off £6 million creative contest
by Jeremy Lee
12 April 2012, 08:00AM
Holland & Barrett has contacted agencies about its £6 million advertising account.
Budweiser beer mats link fans to FA Cup
Budweiser beer mats link fans to FA Cup
by Loulla-Mae Eleftheriou-Smith
12 April 2012, 09:35AM
Budweiser, the sponsor of the FA Cup, has launched an app that allows consumers to pose with a virtual replica of the trophy by pointing their smartphone at a Budweiser beer mat.
Honda seeks social media agency to create 'fun' online presence
Honda seeks social media agency to create 'fun' online presence
by Sara Luker
12 April 2012, 08:50AM
Car giant Honda UK is on the hunt for a social media agency to help open up customer conversations and move away from its corporate online presence.
Mothercare to close more than 100 stores and revamp online presence
Mothercare to close more than 100 stores and revamp online presence
by Matthew Chapman
12 April 2012, 09:36AM
Maternity, childrenswear and toys retailer Mothercare is to close 111 stores over three years, with its Early Learning Centre brand taking the biggest hit as the group's UK sales continue to plunge.
Campaign School Reports 2012: Agency league tables and analysis

The A-Z guide to Campaign's full 'School Reports' league tables and analysis for 2012, including an introduction from editor Claire Beale as well as individual reports for each agency featured and full league tables for creative, media and regional agencies.

Opinion
Jeremy Lee: This is shaping up to be a topsy-turvy year in agency land
Jeremy Lee: This is shaping up to be a topsy-turvy year in agency land
by Jeremy Lee
12 April 2012, 08:00AM
For an agency that failed to trouble the new-business rankings on the back page of this magazine throughout last year, and wasn't even in the top 20 by the end of it, is there evidence that some sort of progress has been made at JWT?
Marx can help you understand today's bewildering world
Marx can help you understand today's bewildering world
by Russell Davies
12 April 2012, 08:00AM
It's easy, sometimes, to feel like a bewildered old duffer. The pace of change, the plethora of resources, the sheer amount of things you're supposed to know something about.
Intelligence
Give women more support and we'll all benefit from it
Give women more support and we'll all benefit from it
by Amanda Mackenzie
12 April 2012, 08:00AM
One year on from the Davies report, there is still plenty to do to increase the number of women in senior positions, Amanda Mackenzie argues.
Do media agencies require a brand positioning?
Do media agencies require a brand positioning?
by
12 April 2012, 08:00AM
Media agencies are no different to the clients they work for. They need a clear brand positioning that makes them stand out from others, two experts in the sector believe.
Also in the news
Hearst Magazines launches women's quarterly
by Nick Batten, 11 April 2012, 03:55PM
Costa to take brand into supermarkets
by John Reynolds, 11 April 2012, 12:58PM
John Smith's creates responsible drinking campaign around Grand National
by Loulla-Mae Eleftheriou-Smith, 11 April 2012, 12:11PM
Stuff magazine launches monthly iPad edition
by Nick Batten, 11 April 2012, 11:42AM
Non-food boosts retail sector after unseasonably warm March
by Matthew Chapman, 11 April 2012, 11:24AM
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