Thursday 5 April 2012

Digital AM - Rachel's, Bulmers, Vevo, iProspect, Carat

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Digital AM
Latest news
Rachel's to launch digital Kitchen Moments drive
Rachel's to launch digital Kitchen Moments drive
by Sarah Shearman
05 April 2012, 08:48AM
Rachel's, the organic dairy brand, is ramping up its digital activity with the launch of a 'Kitchen Moments' digital and eCRM campaign, and new brand website.
Bulmers launches Perfect Pint AR activity
Bulmers launches Perfect Pint AR activity
by Loulla-Mae Eleftheriou-Smith
05 April 2012, 09:05AM
Bulmers, the cider brand, is launching an augmented reality marketing campaign tomorrow (6 April) to show consumers how to serve a perfect pint.
Vevo claims 23% user growth one year after launch
Vevo claims 23% user growth one year after launch
by Sarah Shearman
05 April 2012, 09:24AM
Vevo, the online music video service, has revealed video streaming on the site has increased 120% since it launched a year ago, reaching 177 million streams in January 2012, with mobile and tablets driving growth.
Insurer awards digital media to iProspect and Carat
Insurer awards digital media to iProspect and Carat
by Nick Batten
05 April 2012, 09:00AM
Aegis Media's iProspect and Carat have been awarded the search and digital media business respectively for insurance brands esure and Sheilas' Wheels after a competitive pitch.
MagazineCloner launches magazine newsstand for Facebook
MagazineCloner launches magazine newsstand for Facebook
by Nick Batten
05 April 2012, 11:17AM
Publishing services company MagazineCloner claims to have launched the first magazine newsstand app for Facebook.
Brand Barometer: Social media performance of Creme Egg
Brand Barometer: Social media performance of Creme Egg
by Gemma Charles
05 April 2012, 09:00AM
A look at the performance of Creme Egg in social media over the past four months
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Also in the news
Yahoo to axe 2,000 jobs in global restructure
by Daniel Farey-Jones, 04 April 2012, 02:56PM
Thomas Cook to extend social media activity
by Loulla-Mae Eleftheriou-Smith, 04 April 2012, 10:20AM
UKOM ditches Nielsen for comScore to handle online measurement
by Arif Durrani, 04 April 2012, 10:00AM
Industry view: Behind the IAB's digital adspend figures
by Sarah Shearman, 04 April 2012, 09:15AM
From the blogs
Back to the Future or how the power of social media can revive memories
Neil Kleiner
05 April 2012, 10:33AM
Branding Celebrities
Tara Beard-Knowland
05 April 2012, 10:17AM
England's top female football players take to Twitter to boost Super League
Polly Becker
05 April 2012, 9:28AM
Health hotel
Greg Taylor
05 April 2012, 9:00AM
Axel Springer to pay £110m for Totaljobs
@gordonmacmillan
05 April 2012, 8:56AM
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