Wednesday, 4 April 2012

Marketing Daily - Tesco supports new value range with TV campaign; plus Helen Edwards on binge drinking, Pepsi, British ice-skating and Thomas Cook

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Breaking news from Marketing
 
Breaking news from Marketing April 2012
 
Latest News
 
Tesco ditches 20-year Value range and replaces it with Everyday Value
John Reynolds,
04 April 2012
 

Tesco is launching a TV campaign on 30 April to showcase its...

Tesco: Everyday Value products to replace previous Value range
 
 
Helen Edwards: David Cameron is wrong to put price on binge drinking
Helen Edwards, PPA, Business columnist of the year,
04 April 2012
 

The Prime Minister's plan to curb binge drinking runs contrary to many...

Helen Edwards: David Cameron is wrong to put price on binge drinking
 
 
Pepsi enters top 10 grocery brands but Coke still number one
Loulla-Mae Eleftheriou-Smith,
04 April 2012
 

Pepsi has joined the UK's list of top 10 grocery brands for...

Pepsi: joins UK's list of top 10 brands
 
 
Marketing speaks to British ice-skating champ about her first brand tie-up
John Reynolds,
04 April 2012
 

Marketing this week spoke to nine-times British ice-skating champion Jenna McCorknell, who...

Jenna McCorknell: ice-skating star talks about her tie-up with the Yoomoo brand
 
 
Tesco closes second-hand car business
John Reynolds,
04 April 2012
 

Tesco's chief executive Philip Clarke has closed its second-hand online car business...

Tesco Cars: second-hand site shuts down
 
 
Sainsbury's 'feed your family for £50' claim rejected by ad watchdog
Daniel Farey-Jones,
04 April 2012
 

Nearly a year after Sainsbury's first promised it could feed families for...

Sainsbury's 'feed your family for £50' TV ad
 
 
Sector Insight: Crisps and salty snacks
Jane Bainbridge,
04 April 2012
 

The lingering effects of the recession have left UK consumers eager to...

Walkers campaign for sharing packs
 
 
 
Also in the News
 
Adwatch (April 4) ) top 20 recall: The Guardian
Gareth James, Executive creative director, TMW,
04 April 2012
 
Thomas Cook to extend social media activity
Loulla-Mae Eleftheriou-Smith,
04 April 2012
 
 
 
Blogs
 
 
The BBC Should Pull The Plug On The Boat Race
Unofficial Partner
 

Rejoice! Women have been given the right to row a boat on the same...

 
 
Is good service really a hygiene factor?
Heather Westgate, TDA
 

"The last six pitches we did were for clients that complained of terrible service elsewhere."...

 
 
Lindstrom: The Olympic Money Will Disappear
Unofficial Partner
 

There are two very contrasting views about the post-London 2012 marketing landscape. There is...

 
 
Thanks P&G. Is This What Mums Really Need?
Unofficial Partner
 

Mums are hot. We get it, but can we move on? P&G’s ‘Thank You, Mum’...

 
 
P&G should be helping war widows and not Olympic mums
John Reynolds
 

Olympic sponsors have for the most part had an easy ride of it as the...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

eCRM Marketing Executive, Trader Media Group £25,000 - £30,000, South London

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