Thursday 30 September 2010

Marketing Daily - Tesco, Unilever, Air France, Paddy Power, and London 2012

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Breaking news from Marketing
 
Breaking news from Marketing September 2010
 
Latest News
 
Tesco launches its biggest ever Halloween push
Alex Brownsell,
30 September 2010
 

Tesco is launching its biggest Halloween marketing push to date, in a...

Tesco: kicks off Halloween initiative
 
 
Unilever puts sauce brands up for sale
John Reynolds,
30 September 2010
 

Unilever is contemplating offloading its Chicken Tonight and Ragu sauce brands in...

Chicken Tonight: set to be sold by Unilever UK and Ireland
 
 
£650m in sponsorship money already raised for London 2012
Loulla-Mae Eleftheriou-Smith,
30 September 2010
 

Over £650m has been raised in domestic sponsorship revenue for the London...

London 2012: more than £650m raised in domestic sponsorship so far
 
 
Paddy Power forced to take down Ryder Cup sign
Katherine Levy,
30 September 2010
 

Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff County Court...

Paddy Power: ordered to remove sign overlooking Ryder Cup course
 
 
Nintendo 3DS to miss Christmas sales period
Sarah Shearman,
30 September 2010
 

Nintendo has delayed the launch of its 3DS games console in Europe...

Nintendo: 3DS games console launch in Europe delayed
 
 
Air France propositions women in hair salons
Loulla-Mae Eleftheriou-Smith,
30 September 2010
 

French carrier Air France has turned to nationwide hair salon Toni &...

Air France: targeting style-conscious women via Tony & Guy salons
 
 
 
Also in the News
 
BA digital marketer joins BBC.com as commercial director
Maisie McCabe,
29 September 2010
 
British Gas signs deal with Nectar
John Reynolds,
29 September 2010
 
Goldman Sachs banks on global campaign to restore tarnished image
Staff,
30 September 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Lessons from the Emerald Isle
Ian Moore
 

Last Friday in perhaps a 200-yard stretch of Grafton Street I counted 12 guys standing with placards on sticks -...

 
 
Preferential Treatment - By Dan Binns, Senior Account Director, Epsilon International EMEA
Jade Jackson
 

Consumers in the digital age want to feel part of an online family; but one that recognises each person's individual...

 
 
Scrap S4C and ring up Welsh speakers instead
Jeremy Lee
 

Welsh actors Ioan Gruffudd and Matthew Rhys are amongst a throng of the celebrity Taffia who have written to culture...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
Account Manager, whynot!
Up to £30k depending on experience, Holborn / Covent Garden
Account Director - digital - SW London, Firehorse
£45-£55k dep on experience,
Marketing Manager, graze.com
Share options and £30-£40K OTE depending on experience, Richmond, London
Senior Account Executive - lifestyle and consumer gaming, PRJS
£21 - 25K,
Senior Account Manager, Dynamic New Alliances
£35K, London
PR Executive, GIM Recruitment
£28-30k + Car & Benefits, West Midlands
Account Director- Retail, AF Selection
£40,000-£60,000, West Midlands
Search Marketing Associate, Direct Recruitment
£30000 - £35000 + bens,
Senior Brand Manager, Quest Search and Selection
£45000 - £52000 per annum + Car + Excellent Benefits, South East England
Digital Account Director, Direct Recruitment
£55000 - £60000 + bens, London
Search More Jobs
 
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Digital PM - Mirror Group, Phorm, I Spy Marketing, Race Online,

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Digital PM
Latest news
Mirror Group to lose digital exec to Perform
Mirror Group to lose digital exec to Perform
by John Reynolds
30 September 2010, 12:50PM
Mirror Group Newspapers' digital content director Matt Kelly is to leave the business after 16 years to head up Perform, the online sports video specialist.
Plus-sized women's online magazine to launch in print
Plus-sized women's online magazine to launch in print
by Katherine Levy
30 September 2010, 11:00AM
A magazine for larger women, which has existed online only for three years, has decided to launch a bi-monthly print edition due to reader demand.
Phorm posts $16m loss for first half
Phorm posts $16m loss for first half
by Sarah Shearman
30 September 2010, 04:10PM
Phorm, the web-targeting company, has reported a $15.7m (£9.9m) operating loss for the six months to 30 June.
I Spy Marketing launches technical development labs
I Spy Marketing launches technical development labs
by Sarah Shearman
30 September 2010, 10:50AM
Digital marketing agency I Spy Marketing is launching a technical development arm, I Spy Labs, to develop software systems that will improve reporting efficiency for clients.
Race Online 2012 hires Engine Group
Race Online 2012 hires Engine Group
by Matt Williams
30 September 2010, 12:00PM
Race Online 2012, the government-backed initiative that aims to make the UK the first country in the world where everyone can use the internet, has appointed Engine Group to its integrated ad account.
Is Yahoo! CEO next as three senior execs quit?
Is Yahoo! CEO next as three senior execs quit?
by Staff
30 September 2010, 11:43AM
Yahoo!, which was last week said to be worth "next to nothing, has parted company with three senior executives, including its advertising and media chief, the latest in a growing line of departures, putting a question mark over the future of CEO Caro...
Intelligence

Agency and brand leagues, pitch activity, company results, market forecast and more

Visit intelligence
 

Also in the news
Iris scoops electoral reform integrated brief
by Sara Kimberley, 30 September 2010, 11:35AM
Euro RSCG promotes Volten to new European digital role
by Matt Williams, 30 September 2010, 11:05AM
Ellsom steps up to lead digital at PHD
by Maisie McCabe, 30 September 2010, 11:45AM
Nintendo 3DS to miss Christmas sales period
by Sarah Shearman, 30 September 2010, 11:40AM
Think BR

The latest comment from our columnists and leading industry figures

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From the blogs
Online research: the crack cocaine of media evaluation
David Brennan
29/09/2010
Motivating half-year results from Motivcom
Bob Willott
29/09/2010
Media Square's loss-making Irish investor mellows
Bob Willott
24/09/2010
Mission almost breaks even after eliminating acquisition debts
Bob Willott
24/09/2010
Asia Digital's cash shortage prompts sale of Australian business
Bob Willott
24/09/2010
Latest jobs
Social Media Manager
Recruiter Purple Consultancy
Salary £30000 - £35000 per annum
Location London
Director of Digital Media Communications (Social)
Recruiter Ad Lib
Salary £Excellent!
Location Berkshire
Senior Account Director
Recruiter Daniel Marks London
Salary £48-65k + Benefits
Location Central London
Senior Account Manager
Recruiter The Blueprint
Salary £40000 - £45000 per annum + Bens
Location London
Digital Project Manager - 35-40K
Recruiter Digital Gurus
Salary £35000 - £40000 per annum
Location City of London
Technical Director
Recruiter Dynamic New Alliances
Salary £55K - £70K
Location London
Search More Jobs





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Media PM - Mirror Group, Absolute Radio, PHD, Yahoo, GQ, Channel 4, TV ratings

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*
 
Media PM Bulletin
 
 
 
*   Latest News
*
Mirror group: digital content director Matt Kelly leaves after 16 years
Mirror Group to lose digital exec to Perform
John Reynolds, 30 September 2010

Mirror Group Newspapers' digital content director Matt Kelly is to leave the...

  
Rubins: Ellsom will report to PHD's MD
Ellsom steps up to lead digital at PHD
Maisie McCabe, 30 September 2010

PHD has promoted its head of search, Nick Ellsom, to the role...

  
Absolute Radio is two years old
Absolute Radio is two years old
Maisie McCabe, 30 September 2010

Absolute Radio, the station bought by Times of India Group and rebranded...

  
Brooke…newly created role
Dan Brooke in talks over C4 marketing role
Maisie McCabe, 30 September 2010

Channel 4 is in talks with Dan Brooke, the former Discovery Networks...

  
Austin Reed: 110th anniversary features in GQ magazine
GQ backs Austin Reed's 110th anniversary
Katherine Levy, 30 September 2010

Conde Nast's Gentleman's Quarterly has collaborated exclusively with Austin Reed for its...

  
Hilary Schneider: Yahoo!'s US head quits
Is Yahoo! CEO next as three senior execs quit?
Staff, 30 September 2010

Yahoo!, which was last week said to be worth "next to nothing,...

  
Tetley's…part of a £5m investment in bitter brands
Tetley's signs deal to sponsor ITV4 shows
Maisie McCabe, 30 September 2010

Tetley's, the Carlsberg-owned bitter brand, has signed an 18-month, multimillion-pound sponsorship deal...

  
Champions League: ITV coverage attracted peak of 5.8 million viewers to ITV
Champions League football peaks at 5.8 million for ITV1
Maisie McCabe, 30 September 2010

Manchester United's UEFA Champions League game on ITV1 drew the biggest audience...

  
*   Also in the News
*
Lebedev appoints group commercial head
John Reynolds, 30 September 2010
Plus-sized women's online magazine to launch in print
Katherine Levy, 30 September 2010
MediaCom retains Digital UK business
Katherine Levy, 30 September 2010
Paddy Power forced to take down Ryder Cup sign
Katherine Levy, 30 September 2010
£650m in sponsorship money already raised for London 2012
Loulla-Mae Eleftheriou-Smith, 30 September 2010
Paper Round (30 September) - Which clients are advertising in the national press?
Sarah Johnson, 30 September 2010
 

Media Bitch's Diary 24 September

Media Bitch's Diary 24 September
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Out and About 24 September

Out and About 24 September
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Blogs & Forums
Latest Blog Entries
BP teaches us a lesson in humility
Arif Durrani

Whether you're a Prime Minister who's led a country into an illegal, ill-conceived war, or a multi-million pound footballer caught...

Richard Desmond needs to get to the diary room
Jeremy Lee

Reports on MediaGuardian suggest that talks between Richard Desmond's Channel 5 and the producer of Big Brother , Endemol, have...

Outdoor advertising is no joke
Ivan Clark

A friend of mine I met for a drink last week said my previous blog was the most boring one...

Why marketers must get up-to-speed with mobile
Sue Unerman

Matt Brittin is right to call for us to pay attention to mobile. Last week, the managing director of Google...

Women at the Top
Ben Hughes

Last week I attended the second instalment of our 'Business Women in Asia Awards' in Singapore. Other attendees included the...

A challenge to all involved in point-of-sale advertising
Ivan Clark

When I first worked as an Outdoor Specialist around five years ago, there was a statistic knocking around, that...

Global Radio shows the power of sound
Sue Unerman

The other day I had a disturbing incident in Leicester Square. I was being presented to by Global Radio who...

 
Jobs of the Week
French Speaking Senior Digital Planner/Buyer, Harrison Dear
Up to £45k, Central London
Advertisement Manager, Lloyd Recruitment Services
£25,000 OTE £33,000, North West England
Account Manager, JLD Media
£20-24,999, Central London
Sponsorship & Promotions Executive - National Radio, Formula Won
£30k + great commission, Central London
Delegate Sales Exec, New Energy World Network
£20-25k + £25k OTE, Central London
Basic Test £, (idibu test account)
£350 to £400 per day, Wales
Account Manager, The Loop Communication Agency
£ Competitive DOE, South West England
Agency Account Manager - Major FTSE Media Company, Formula Won
£30k + excellent comm, Central London
Sales Executive - Print, Online, Awards & Sponsorship, Fletcher Recruitment Solutions
Up to £28K plus commission, Central London
Multinational Sales Planner - digital , Xchangeteam
GBP25000-GBP27000, Central London
Search More Jobs
 
 
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