Tuesday 28 September 2010

Campaign Daily Fix - Comparethemarket.com, Axa PPP, Naked, Sky+, Tourism Australia

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Campaign Daily Fix
 
28 September 2010  
Latest News
Comparethemarket: ZenithOptimedia retains business
ZenithOptimedia retains £15m Comparethemarket media
Katherine Levy, 28 September 2010

ZenithOptimedia has retained the £15m media business for price comparison website Comparethemarket.com.

 
AXA: three-month ad campaign begins next week
AXA PPP launches campaign to promote private medical cover
Katherine Levy, 28 September 2010

Saatchi & Saatchi has created a campaign for private healthcare company AXA PPP, which looks to play on consumer fears about the NHS.

 
Naked enters Middle East market
Naked enters Middle East market
Iain Akerman, 27 September 2010

DUBAI - Global agency Naked Communications has entered the Middle East market through a partnership with Belgiovane Williams Mackay (BWM).

 
Sky: introduces the Spenglers
Sky introduces new characters in Sky+ ad
Sara Kimberley, 27 September 2010

BSkyB has introduced a family of blue monster characters in its latest humorous ad campaign to promote its Sky+ recording service.

 
Tourism Australia: sing-along ad by DDB Australia launched earlier this year
Tourism Australia and Emirates entice Brits to go down under
Sara Kimberley, 28 September 2010

Emirates Australia has partnered with Tourism Australia to launch the second phase of its national campaign to encourage British travellers to fly down under.

 
 
Also in the News
Button and The Body front milk campaign
John Reynolds, 27 September 2010
RTS: Hunt dismisses idea of forcing ITV, C4 and C5 to deliver local content
Maisie McCabe, 28 September 2010
ITV sells stake in US cinema ad firm to reduce debt
Sara Kimberley, 28 September 2010
 
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Latest Work
The Times 'Gorillaz' by CHI & Partners
The Times 'Gorillaz' by CHI & Partners
28 September 2010

The Times continues its TV ad campaign for its paid-for websites.

 
Vodafone 'duel' by BBH
Vodafone 'duel' by BBH
28 September 2010

Vodafone has released a new ad to show the different ways people use their network to communicate.

 
Norton Security 'Lundgren vs. unicorn' by Leo Burnett
Norton Security 'Lundgren vs. unicorn' by Leo Burnett
27 September 2010

Norton Security, the IT security software provider, has launched a new series of humourous ads in the US to show some of the threats computers face online and how Norton...

 
More Work
 
Blogs
Latest Blog Entries
Who is really going to watch local TV?
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Lolly and Nat

    A Spanish...

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