Tuesday 14 September 2010

Campaign Daily Fix - Lida's Moran quits, Park Resorts, Ebiquity, Sex Pistols...

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Campaign Daily Fix
 
14 September 2010  
Latest News
Shaun Moran: Lida ECD resigns
Lida's ECD Moran quits agency
Sara Kimberley, 13 September 2010

Lida's executive creative director Shaun Moran has resigned from the agency without a job to go to.

 
Park Resorts: handed its media account to Universal McCann Central
Universal McCann Central lands £2m Park Resorts account
Daniel Farey-Jones, 14 September 2010

Universal McCann Central has won the £2m media account for holiday park operator Park Resorts after a pitch.

 
Nick Manning: Ebiquity chief operating officer
Ebiquity appoints Ruby to digital brief
Sara Kimberley, 13 September 2010

Ebiquity, the AIM-listed media and marketing analytics company, has appointed Ruby to handle its digital account ahead of improvements to its online subscription service.

 
William Hill: spices up direct response ads
Sex Pistols gamble with debut ad soundtrack
Daniel Farey-Jones, 14 September 2010

The Sex Pistols have lent a track to an ad for the first time, with bookmaker William Hill hoping the strains of 'Pretty Vacant' will get us pogoing over to...

 
Iceland: uses real mums in latest campaign
Iceland to feature 'real mums' in TV ad campaigns
Sarah Shearman, 14 September 2010

Iceland has abandoned its celebrity-focused marketing strategy and hired 17 "real mums" to star in its autumn and Christmas ad campaigns.

 
 
Also in the News
Nestlé in review of Gold Blend 'couple' strategy
John Reynolds, 14 September 2010
Samsung Guru ad continues the story of Raghu
Arati Rao, 14 September 2010
 
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Latest Work
Virgin Holidays 'rockstar service' by MCBD/Elvis
Virgin Holidays 'rockstar service' by MCBD/Elvis
08 September 2010

Virgin Holidays has launched the next phase of its 'rockstar service' campaign.

 
Ikea 'happy inside' by Mother London
Ikea 'happy inside' by Mother London
09 September 2010

Mother London released a hundred cats in IKEA's Wembley store and filmed the results for a TV ad campaign, its first since winning the account in January.

 
Mini 'getaway' by BSUR Amsterdam
Mini 'getaway' by BSUR Amsterdam
09 September 2010

BMW has launched a series of 15-second spots for its new four door Mini Countryman model.

 
More Work
 
Blogs
Latest Blog Entries
Busting out of Chatham House
Steve Henry

    On Wednesday I found myself surrounded by 250 of the top clients in Britain, dressed as penguins. Well,...

Carrots with MSG
Lolly and Nat

Crispin Porter + Bogusky have recently created a campaign to promote 'Baby Carrots'. An industry apparently worth $1 billion. To...

Snapshots and negatives
Steve Henry

    So I went to the IPA Excellence Diploma dinner the other night, partly to see Rory speaking, because...

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