Thursday, 16 September 2010

Breaking news from Brand Republic - Best Global Brands, Milka, VCCP, Levi's, Ray Winstone, Barclays, Red Bull, BBC licence fee

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BEST GLOBAL BRANDS 2010: Apple fails to break into top flight
BEST GLOBAL BRANDS 2010: Apple fails to break into top flight
by Mark Banham
16 September 2010, 01:10AM
Apple's brand value has surged 37% but it has only charted a lowly 17th place in this year's annual Best Global Brands survey from Interbrand, some way behind the less fashionable IBM, Google and Microsoft.
Milka calls global pitch
Milka calls global pitch
by Mark Banham
16 September 2010, 08:00AM
Milka, the Kraft-owned Swiss chocolate brand, is reviewing its global creative account.
VCCP replaces Mother on Oasis ad account
VCCP replaces Mother on Oasis ad account
by Matt Williams
16 September 2010, 08:00AM
Coca-Cola has shifted the advertising business for its fruit juice drink brand Oasis out of Mother and into VCCP, without a pitch.
Levi's launches online fitting service for women
Levi's launches online fitting service for women
by Mark Banham
16 September 2010, 09:45AM
Iconic jeans brand Levi's has launched a global digital fitting service created by Duke/Razorfish, to help women find their ideal size-fitting.
Ray Winstone stars in cinema advertising promotion
Ray Winstone stars in cinema advertising promotion
by Maisie McCabe
16 September 2010, 09:30AM
BAFTA-nominated actor Ray Winstone, star of 'Nil By Mouth' and 'Sexy Beast', is to star in a new ad as part of a nationwide campaign by Digital Cinema Media (DCM), to promote cinema as an advertising medium.
Barclays awards direct brief to EHS 4D
Barclays awards direct brief to EHS 4D
by Sara Kimberley
16 September 2010, 08:00AM
Barclays has hired EHS 4D to handle its consumer-facing direct marketing business.
MG OMD lands £5m Bathstore business
MG OMD lands £5m Bathstore business
by Mark Banham
16 September 2010, 08:00AM
The high-street retailer Bathstore has appointed Manning Gottlieb OMD to its £5m media planning and buying account, after a final shoot-out against Walker Media and the incumbent, the regional specialist WFCA.
Red Bull picks Elvis for digital ad task
Red Bull picks Elvis for digital ad task
by Matt Williams
16 September 2010, 08:00AM
Red Bull, the energy drinks manufacturer, has appointed Elvis to handle its digital advertising work.
BBC licence fee to be frozen
BBC licence fee to be frozen
by Staff
16 September 2010, 09:27AM
The BBC Trust has told the Government it believes the licence fee should be fixed at £145.50 for the next two years. UPDATE 9.55am: Secretary of State welcomes proposal and freezes cost of 2010/2011 licence fee.

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Also in the news
Think BR: Agency conflict is stifling creativity
by Greg Milbourne, 16 September 2010, 08:00AM
BEST GLOBAL BRANDS 2010: Google goes from strength to strength
by Arif Durrani, 16 September 2010, 01:01AM
Condé Nast heralds iPads as a 'significant shift' for digital
by Sarah Shearman, 15 September 2010, 02:03PM
GlaxoSmithKline kicks off $1bn US media review
by Mark Banham, 15 September 2010, 03:40PM
News Corp working on two newspaper app projects
by Staff, 15 September 2010, 04:05PM
Think BR

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