Tuesday, 21 September 2010

Marketing Daily - Asda, The Sunday Times, BP, Renault-Nissan and The Guardian

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Breaking news from Marketing
 
Breaking news from Marketing September 2010
 
Latest News
 
Asda plans relaunch of own-label food range
Gemma Charles and Loulla-Mae Eleftheriou-Smith,
21 September 2010
 

Asda is poised to roll out a wholesale revamp of its own-label...
Asda: to relaunch its own-label food range
 
 
Asda delists The Sunday Times in price row
John Reynolds,
21 September 2010
 

Asda has removed The Sunday Times from its shelves due to a...
The Sunday Times: delisted by Asda
 
 
BP faces 'massive task' to repair brand damage
Arif Durrani,
21 September 2010
 

BP's group chief sales and marketing officer, Luc Bardin, has admitted that...
BP: faces 'massive task' to repair brand damage
 
 
Renault-Nissan to integrate PR and marketing functions
Alex Brownsell,
21 September 2010
 

Car-making alliance Renault-Nissan is to unify its marketing and communications as it...
Renault-Nissan: unifying its PR and marketing functions
 
 
Guardian to promote content strengths with marketing push
John Reynolds,
21 September 2010
 

Guardian News & Media (GNM), the publisher of The Guardian and The...
Guardian film campaign
 
 
EBay to add motoring services website
Sarah Shearman,
21 September 2010
 

EBay Advertising is backing the launch of its specialist motoring website with...
EBay motoring services: adds hub to website
 
 
 
Also in the News
 
Genius gluten-free bread hires Adam & Eve for ad push
Gemma Charles,
21 September 2010
 
Jeremy Lee on Media: No news is not good news
Jeremy Lee,
21 September 2010
 
Helen Edwards on Branding: The challenge of the dual
Helen Edwards,
21 September 2010
 
Profile: Riding the waves
Gemma Charles,
21 September 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
A challenge to all involved in point-of-sale advertising
Ivan Clark
 

When I first worked as an Outdoor Specialist around five years ago, there was a statistic knocking around, that...
 
 
The love that finally dares to speak its name
TESS ALPS
 

I've got used to reading articles from organisations which operate largely within internet marketing with a nice cup of tea...
 
 
Niche nightmare for Adventis
Bob Willott
 

The beauty of occupying niche markets is that it should be possible to offer more focussed and knowledgeable solutions to...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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