Wednesday 22 September 2010

Digital PM - Samsung, Schawk, David Lloyd, KFC

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Samsung offers domestic tips with online films
Samsung offers domestic tips with online films
by Sarah Shearman
22 September 2010, 03:30PM
Samsung Electronics is promoting its range of home appliances with a series of short films showing tips for solving everyday domestic challenges, followed by ads for its products.
Schawk moves into digital marketing with its latest acquisition
Schawk moves into digital marketing with its latest acquisition
by Sarah Shearman
22 September 2010, 03:47PM
Brand management agency Schawk has acquired Untitled London Limited, marking its first foray in digital marketing.
David Lloyd Leisure expands search strategy to Europe
David Lloyd Leisure expands search strategy to Europe
by Sarah Shearman
22 September 2010, 04:50PM
David Lloyd Leisure has appointed search and social specialist Make It Rain to manage pay-per-click and SEO for its European clubs.
KFC recruits female undergrads for Double Down butt campaign
KFC recruits female undergrads for Double Down butt campaign
by Staff
22 September 2010, 01:28PM
NEW YORK - Cash strapped university students in the US are being offered the chance to earn while they learn courtesy of KFC, which is recruiting female undergraduates to wear KFC Double Down branded sweat pants.
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Also in the news
Laterooms.com to sponsor Gervais show
by Maisie McCabe, 22 September 2010, 02:21PM
House of Fraser boosted by e-commerce business
by John Reynolds, 22 September 2010, 11:03AM
John Lewis takes Never Knowingly Undersold online
by Daniel Farey-Jones, 22 September 2010, 10:10AM
The X Factor to launch online branded content shop
by Maisie McCabe, 22 September 2010, 09:16AM
Behavioural specialist Phorm launches in Brazil
by Sarah Shearman, 22 September 2010, 10:21AM
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From the blogs
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