Wednesday 29 September 2010

Campaign Daily Fix - Benecol, Selfridges, Westfield, Newcastle United, Virgin

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Campaign Daily Fix
 
29 September 2010  
Latest News
Adam & Eve wins £2 million Benecol advertising account
Adam & Eve wins £2 million Benecol advertising account
Matt Williams, 29 September 2010

Benecol, the Johnson & Johnson-owned food brand, has appointed Adam & Eve to handle its £2 million advertising account.

 
Selfridges: appoints 18 Feet & Rising
Selfridges appoints 18 Feet & Rising
John Reynolds, 29 September 2010

Selfridges has appointed 18 Feet & Rising to its advertising account after a three-way pitch battle involving Engine and VCCP.

 
Westfield Stratford City: announces digital account review result
Westfield Stratford City appoints three digital agencies
Daniel Farey-Jones, 29 September 2010

CHI, in partnership with Made by Many, and The Viral Factory have been appointed to the digital account for mega shopping centre Westfield Stratford City, after a four-way pitch.

 
The Nex Door: hired by Newcastle United
The Next Door wins Newcastle United account
Daniel Farey-Jones, 29 September 2010

Newcastle United has appointed The Next Door, the creative start-up, to handle its branding and below-the-line account.

 
Virgin Holidays: Rockstar Service ad banned by the ASA
Champagne Jacuzzi earns Virgin Holidays ad ban
Daniel Farey-Jones, 29 September 2010

The ASA has banned a poster ad in Virgin Holidays "Rockstar service" campaign, after one person complained it promoted the misuse of alcohol.

 
 
Also in the News
Comparethemarket appoints Steak to search account
Sarah Shearman, 29 September 2010
LinkedIn hires Clive Punter for new sales role
Sarah Shearman, 29 September 2010
Hyundai Europe brings in Lexus marketing director
Sarah Shearman, 29 September 2010
 
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Latest Work
Sky+ 'Spenglers' by WCRS
Sky+ 'spenglers' by WCRS
27 September 2010

Sky+ has launched a TV campaign with a sitcom-style series featuring a family of blue furry monsters.

 
Philips 'the foundling' by DDB
Philips 'the foundling' by DDB
27 September 2010

Phillips is continuing its Parallel Lines campaign with the release of a 3D short film, The Foundling, directed by RSA director, Barney Cokeliss.

 
Cheestrings 'spaghetti' by Fallon
Cheestrings 'spaghetti' by Fallon
22 September 2010

Cheestrings, the children's cheese snack, has launched a new spot by Fallon featuring the Cheestrings character on the beach.

 
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