Wednesday 15 September 2010

Breaking news from Brand Republic - Antonio Federici Gelato Italiano, Twitter, Tesco, Asda, Lego, ABF The Soldiers' Charity, Nabs, Stylist, Sky

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Italian ice-cream brand banned by ASA for religious mockery
Italian ice-cream brand banned by ASA for religious mockery
by Sara Kimberley
15 September 2010, 12:01AM
The controversial ad campaign by upmarket ice-cream brand Antonio Federici Gelato Italiano has been censured by the Advertising Standards Authority for being offensive.
Twitter boosts marketing potential with major site updates
Twitter boosts marketing potential with major site updates
by Staff
15 September 2010, 09:13AM
Twitter last night took the covers off of a major redesign of its website, including a slew of changes designed to make it more useful and easier to navigate.
Daily Mail's Tesco coupons offer ad banned
Daily Mail's Tesco coupons offer ad banned
by John Reynolds
15 September 2010, 12:01AM
A Daily Mail TV ad promoting a £10 money-off coupons offer at Tesco has been banned, after a viewer claimed it left customers short-changed.
Asda wins tussle with Tesco over price statistics
Asda wins tussle with Tesco over price statistics
by John Reynolds
15 September 2010, 08:00AM
Tesco has been rapped by the advertising watchdog after Asda contested the reliability of its rival's TV ad that claimed its products were cheaper than theirs.
Lego loses battle to trademark its brick
Lego loses battle to trademark its brick
by Sarah Shearman
15 September 2010, 08:55AM
The Lego group has lost an 11-year legal battle to register its eight-stud brick as a trademark, after a ruling by the European Court of Justice.
Soldiers' Charity launches film as rebrand continues
Soldiers' Charity launches film as rebrand continues
by Staff
15 September 2010, 09:18AM
ABF The Soldiers' Charity is releasing a film about its work as part of a rebranding process that it hopes will help it double its £7m annual fund, to deal with growing case numbers.
Nabs appoints trustees from Google and AMV
Nabs appoints trustees from Google and AMV
by Daniel Farey-Jones
15 September 2010, 08:30AM
Mark Howe, Google UK sales director, and Ian Pearman, AMV BBDO's managing director, have become the latest trustees of Nabs, the advertising industry charity.
Stylist welcomes Fashion Week with four different covers
Stylist welcomes Fashion Week with four different covers
by John Reynolds
14 September 2010, 05:00PM
Stylist, the free women's fashion title, is to be published with four different covers for the first time and with its largest-ever pagination.
OFT clears Sky's acquisition of Virgin Media Television
OFT clears Sky's acquisition of Virgin Media Television
by Daniel Farey-Jones
14 September 2010, 04:20PM
The Office of Fair Trading has decided not to refer Sky's £160m acquisition of Virgin Media Television to the Competition Commission.

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Also in the news
Sex Pistols gamble with debut ad soundtrack
by Daniel Farey-Jones, 14 September 2010, 12:03PM
Marketers need to experiment with mobile, says Google UK chief
by Sarah Shearman, 14 September 2010, 02:38PM
Tesco shoots into first place in BR app chart
by Daniel Farey-Jones, 14 September 2010, 03:50PM
Lyons to step down from BBC Trust
by John Reynolds, 14 September 2010, 01:28PM
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