Monday 13 September 2010

Campaign Daily Fix - UK ad forecast up, NHS signs Rankin, Wonderbra, Work Club, Maxus...

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Campaign Daily Fix
 
13 September 2010  
Latest News
IPG's MagnaGlobal doubles UK ad forecasts for 2010
IPG's MagnaGlobal doubles UK ad forecasts for 2010
Arif Durrani, 13 September 2010

MagnaGlobal, the division of IPG's Mediabrands, has doubled its expected growth for UK advertising revenue in 2010 after than a better-than-expected first half of the year.

 
NHS Birmingham: recruits Rankin for childhood obesity campaign
NHS recruits Rankin to tackle obesity
Loulla-Mae Eleftheriou-Smith, 13 September 2010

NHS Birmingham East and North is launching a campaign today to tackle childhood obesity in the region featuring images shot by fashion and celebrity photographer Rankin.

 
Wonderbra: 3D billboard publicises the Full Effect
3D billboard gets the Wonderbra effect
Sara Kimberley, 13 September 2010

Wonderbra is to unveil its first 3D billboard today on London's Waterloo Road.

 
Steph Mylam and Alastair Amin: join Work Club
Work Club poaches business director from Dare
Sarah Shearman, 13 September 2010

Work Club has hired Dare's Alastair Amin as its business director.

 
Martin Lawson: joins WPP's Maxus
Maxus adds former i-level head Lawson to senior hires
Mark Banham, 13 September 2010

WPP media agency Maxus has appointed Martin Lawson as global data and insights director.

 
 
Also in the News
News International launches TV and lifestyle magazine Buzz
Mark Banham, 13 September 2010
Stephen Fry bio gets app treatment from Dare
Sara Kimberley, 13 September 2010
 
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Latest Work
Ikea 'happy inside' by Mother London
Ikea 'happy inside' by Mother London
09 September 2010

Mother London released a hundred cats in IKEA's Wembley store and filmed the results for a TV ad campaign, its first since winning the account in January.

 
Thinkbox 'dogs home' by Red Brick Road
Thinkbox 'dogs' home' by The Red Brick Road
09 September 2010

Commercial TV marketing body Thinkbox is launching its new TV ad.

 
John Lewis 'autumn/winter' by Adam & Eve
John Lewis 'autumn/winter' by Adam & Eve
09 September 2010

John Lewis is promoting its Autumn/Winter 2010 fashion collection with a new print and digital campaign created by Adam & Eve.

 
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Blogs
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    On Wednesday I found myself surrounded by 250 of the top clients in Britain, dressed as penguins. Well,...

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Crispin Porter + Bogusky have recently created a campaign to promote 'Baby Carrots'. An industry apparently worth $1 billion. To...

Snapshots and negatives
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    So I went to the IPA Excellence Diploma dinner the other night, partly to see Rory speaking, because...

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