Friday, 10 September 2010

Marketing Daily - Confused.com, Puma, Comet and Revlon

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Breaking news from Marketing
 
Breaking news from Marketing September 2010
 
Latest News
 
Confused.com mobilises mascot in change of ad strategy
Daniel Farey-Jones,
10 September 2010
 

Insurance comparison website Confused.com is now punting on ads featuring a talking...

Confused.com: mascot comes to life
 
 
Puma chief aims to spread social awareness to consumers
Daniel Farey-Jones,
10 September 2010
 

Sportswear manufacturer Puma's CSR arm has pledged to fund a series of...

Jochen Zeitz: Puma's chief executive
 
 
Comet re-brands to emphasise retail experience
Alex Brownsell,
10 September 2010
 

Electricals retailer Comet is revamping its marketing strategy in an effort to...

New Comet logo
 
 
Coty signs supermodel Klum to be the face of Astor
Mark Banham,
10 September 2010
 

Heidi Klum has been signed by Coty's Astor to be the brand's...

Heidi Klum: the new face of Coty's Astor
 
 
Revlon creates global CMO role
Maisie McCabe,
10 September 2010
 

Cosmetics brand Revlon has appointed Coca-Cola marketer Julia Goldin to the new...

Julia Goldin: Revlon's senior vice president and global chief marketing officer
 
 
News Int's Schwartz resurfaces at L'Oreal
John Reynolds,
09 September 2010
 

Jeremy Schwartz, the former News International marketing director, has resurfaced at L'Oreal...

Jeremy Schwartz: in his former News International days
 
 
 
Also in the News
 
Beckhams get intimate in ad for perfume launch
Loulla-Mae Eleftheriou-Smith,
10 September 2010
 
C4 waves goodbye to Big Brother
Mark Banham,
10 September 2010
 
Twitter in content push as it partners with Amex for NY Fashion Week
Staff,
10 September 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Ignorance is bliss!
George Parker
 

As I am sure you are all aware, there's a clown down in Florida who's threatening to burn a dumpster...

 
 
Empowering emotions
Alan Mitchell
 

I have just written an article for MyCustomer.com ( http://bit.ly/csMJvr ) about the emotional drivers of consumer empowerment. It shows how the...

 
 
Waxing chemical
Greg Taylor
 

Crayola have managed to marry art with science with their Educational Chemistry Crayons. The set of 48 crayons are labelled...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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