Wednesday 22 September 2010

Marketing Daily - Sainsbury's, John Lewis, McDonald's, House of Fraser and Samsung

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Breaking news from Marketing
 
Breaking news from Marketing September 2010
 
Latest News
 
Sainsbury's relaunches Taste the Difference range
Daniel Farey-Jones,
22 September 2010
 

Sainsbury's is introducing a line of "restaurant-quality" food and rolling out another...

Jamie Oliver: promotes Sainsbury's Bistro line
 
 
John Lewis takes Never Knowingly Undersold online
Daniel Farey-Jones,
22 September 2010
 

John Lewis has extended its Never Knowingly Undersold promise, which guarantees to...

ohn Lewis: takes Never Knowingly Undersold online
 
 
McDonald's promotes internally for UK marketing director
John Reynolds,
22 September 2010
 

McDonald's has appointed internal candidate Alistair Macrow to its top UK marketing...

Jill McDonald: UK chief executive at McDonald’s
 
 
Wilkinson Sword to spend record £20m marketing new razor
Loulla-Mae Eleftheriou-Smith,
22 September 2010
 

Wilkinson Sword, the shaving brand, is set to launch its latest razor...

Wilkinson Sword: to spend £20m marketing Hydro razor
 
 
House of Fraser boosted by e-commerce business
John Reynolds,
22 September 2010
 

House of Fraser, the privately owned department store, has reported a 22%...

House of Fraser: reports strong growth in core earnings
 
 
Drinkaware asks Facebook users 'Why Let Good Times Go Bad?'
Sarah Shearman,
22 September 2010
 

Drinkaware has rolled out a Facebook-led digital campaign of its wider "Why...

Drinkaware: campaign to tackle binge drinking employs social media
 
 
Samsung offers domestic tips with online films
Sarah Shearman,
22 September 2010
 

Samsung Electronics is promoting its range of home appliances with a series...

Smartnsimple: dedicated Samsung site screens housekeeping tips
 
 
 
Also in the News
 
Brand Health Check: Blacks Leisure
Jeremy Lee,
22 September 2010
 
Ainsworth-Wells takes marketing lead at Visit London
Loulla-Mae Eleftheriou-Smith,
22 September 2010
 
L'Oréal brings marketing into executive committee
Daniel Farey-Jones,
22 September 2010
 
Cheestrings to give away Top Trumps
Loulla-Mae Eleftheriou-Smith,
22 September 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Women at the Top
Ben Hughes
 

Last week I attended the second instalment of our 'Business Women in Asia Awards' in Singapore. Other attendees included the...

 
 
Tell ‘em about the money, honey
Lindsey Clay
 

Next Monday I'm going to a film premiere - get me. The occasion is one of the IPA's "Focus on...

 
 
Inner Tug Of War?
Rachel Brushfield
 

Do you ever find that an inner part of you just won't budge? It's like it's dug its heels...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
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c.£60-65k,
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