Tuesday, 21 September 2010

Campaign Daily Fix - Lucozade, Tetley, TBWA\Manchester, Lurpak, Thomson Reuters

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Campaign Daily Fix
 
21 September 2010  
Latest News
Lucozade: picks Grey London
Lucozade appoints Grey London to £7m ad account
Anne Cassidy, 20 September 2010

GlaxoSmithKline has appointed Grey London to handle the £7 million UK and Ireland Lucozade Energy advertising account.

 
Tetley: animated tea folk return to TV tonight
Tetley Tea Folk emerge from 10-year sleep
John Reynolds, 20 September 2010

The long-awaited relaunch of the Tetley Tea Folk began this week during Monday evening's edition of 'Coronation Street'.

 
Peter Lewtas: succeeded by Riochard Dean at TBW/Manchester
TBWA\Manchester bolsters senior digital and creative teams
Sara Kimberley, 20 September 2010

TBWA\Manchester has promoted Richard Dean to executive creative director and has appointed James Barley head of digital.

 
Jamie Oliver: 30 Minute Meals secures Lurpak
Lurpak signs up to Jamie Oliver's C4 show
Daniel Farey-Jones, 21 September 2010

Lurpak butter is to sponsor 'Jamie's 30 Minute Meals', Jamie Oliver's new teatime show on Channel 4, in a six-figure deal conceived and negotiated by Carat Sponsorship.

 
Thomson Reuters: launches the Eikon financial tool
Thomson Reuters to launch Eikon ad campaign
Arif Durrani, 17 September 2010

Thomson Reuters is set to launch its largest marketing campaign in its 159-year-old history to promote the launch of its new financial desktop, Thomson Reuters Eikon.

 
 
Also in the News
TBWA\Manchester creates first ad for Seven Seas
Sara Kimberley, 21 September 2010
The Inbetweeners draws 2.5 million to E4
Maisie McCabe, 21 September 2010
Dell switches chief marketing officer
Daniel Farey-Jones, 21 September 2010
 
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Latest Work
Microsoft 'Gorillaz club room' by Microsoft in-house
Microsoft 'Gorillaz club room' by Microsoft in-house
21 September 2010

Microsoft and Gorillaz have partnered to launch Internet Explorer 9 Beta with a dedicated site featuring facts about the band and links to download the new internet browser.

 
Nokia 'dot' by Wieden & Kennedy London
Nokia 'dot' by Wieden & Kennedy London
20 September 2010

A new ad for the Nokia N8 using a CellScope microscope has set a Guinness World Record for the "smallest stop-motion animation character in a film".

 
Tetley 'tea folk' by MCBD
Tetley 'tea folk' by MCBD
20 September 2010

The new Tetley TV ad relaunches the Tetley Tea Folk as they wake from a ten year sleep.

 
More Work
 
Blogs
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Are digital agencies the new dinosaurs ?
Steve Henry

    It seems to me that the problem with dinosaurs was that they had such short arms. Looking at...

The hinge goes both ways
Dave Trott

One of my favourite books is by Eric Durschmied, it's called 'The Hinge Factor'. It's about small events, that changed...

Carrots with MSG
Lolly and Nat

Crispin Porter + Bogusky have recently created a campaign to promote 'Baby Carrots'. An industry apparently worth $1 billion. To...

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