Thursday, 16 September 2010

Marketing Daily - Best Global Brands survey, Waitrose, Kate Moss, and Iron Maiden

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Breaking news from Marketing
 
Breaking news from Marketing September 2010
 
Latest News
 
BEST GLOBAL BRANDS 2010: Google goes from strength to strength
Arif Durrani,
16 September 2010
 

Google continues to go from strength to strength as a brand, after...
Brand Google goes from strength to strength
 
 
BEST GLOBAL BRANDS 2010: Apple fails to break into top flight
Mark Banham,
16 September 2010
 

Apple's brand value has surged 37% but it has only charted a...
Steve Jobs: Apple fails to break into top flight
 
 
Astraeus Airlines appoints Iron Maiden's Dickinson as marketing director
Mark Banham,
16 September 2010
 

Gatwick-based Astraeus Airlines has appointed Bruce Dickinson, Iron Maiden's front man, as...
Flight 666: Iron Maiden's 2009 rock doc
 
 
Levi's launches online fitting service for women
Mark Banham,
16 September 2010
 

Iconic jeans brand Levi's has launched a global digital fitting service created...
Levi's: launches online fitting service
 
 
Waitrose salutes success of Delia and Heston campaign
Mark Banham,
16 September 2010
 

Waitrose has said its marketing campaign featuring Delia Smith and Heston Blumenthal...
Waitrose: Delia and Heston TV campaign boosts sales
 
 
Swarovski adds another dimension to Kate Moss
Loulla-Mae Eleftheriou-Smith,
16 September 2010
 

London Fashion Week will tomorrow see the launch of a 3D film...
Kate Moss: stars in Swarovski 3D ad
 
 
 
Also in the News
 
Retail sales drop 0.5% in August
Katherine Levy,
16 September 2010
 
Project Canvas named 'YouView'
Staff,
16 September 2010
 
Kraft claims Cadbury brand is top British icon
John Reynolds,
16 September 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Pepsi gets it right
Sabene Saigol
 

 Since my last post on the impact of the cricket match-fixing scandal on the Pepsi brand, it seems that the...
 
 
What̢۪s in your basket?
Greg Taylor
 

If you like a sneaky peek in other shoppers' baskets when you're standing at the checkout (and who doesn't), you...
 
 
The hinge goes both ways
Dave Trott
 

One of my favourite books is by Eric Durschmied, it's called 'The Hinge Factor'. It's about small events, that changed...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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Film Brand Connections
 
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