Tuesday 28 September 2010

Breaking news from Brand Republic - Twitter, Jeremy Hunt, ITV, NatWest, Mondeo, Waitrose, DMGT

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Twitter courts first UK brands for ad platform
Twitter courts first UK brands for ad platform
by Sarah Shearman
28 September 2010, 08:00AM
Sky, Sony and Vodafone are in negotiations to become the first brands to use Twitter's ad platform when it launches in the UK next year.
RTS: Hunt to pave the way for local TV, press and radio partnerships
RTS: Hunt to pave the way for local TV, press and radio partnerships
by Maisie McCabe
28 September 2010, 07:30AM
Culture secretary Jeremy Hunt is set to formalise his commitment to local TV stations this morning, as the group investigating the policy reports it is difficult to see a "clear path" to commercial viability for local TV.
ITV sells stake in US cinema ad firm to reduce debt
ITV sells stake in US cinema ad firm to reduce debt
by Sara Kimberley
28 September 2010, 09:14AM
ITV has sold its 50% stake in US cinema ad company Screenvision, to private media equity firm Shamrock Capital Growth Fund 11, for $80m, in a bid to reduce its debts.
NatWest eyes digital banking growth
NatWest eyes digital banking growth
by Alex Brownsell
28 September 2010, 08:00AM
Royal Bank of Scotland (RBS) Group is plotting a fresh digital strategy for NatWest, as it looks to improve online brand consideration and take-up of its digital banking services.
Mondeo returns to TV with 'inner beauty' ads
Mondeo returns to TV with 'inner beauty' ads
by Alex Brownsell
28 September 2010, 08:00AM
Ford of Europe is to launch the first new above-the-line marketing activity for its Mondeo model for four years, focusing on the "unseen benefits" of the family car.
Waitrose price cuts 'won't devalue brand'
Waitrose price cuts 'won't devalue brand'
by John Reynolds
28 September 2010, 08:00AM
Waitrose marketing director Rupert Thomas has denied that the retailer's promise to match Tesco's prices on 1000 branded products will compromise its premium positioning.
DMGT'S Williams to retire after 28 years with company
DMGT'S Williams to retire after 28 years with company
by John Reynolds
28 September 2010, 09:05AM
Daily Mail & General Trust (DMGT) national newspapers have reported a 10% uplift on the year in advertising revenue, as the company announced that Peter Williams, finance director, is to retire after 28 years with the company.

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Also in the news
Smooth signs Honda as first national sponsor
by Staff, 28 September 2010, 09:25AM
Tiger Beer plans digital push
by Gemma Charles, 28 September 2010, 08:00AM
Biba extends brand offering to homeware
by John Reynolds, 28 September 2010, 08:00AM
Vibrant appoints CFO ahead of possible IPO
by Sarah Shearman, 27 September 2010, 04:04PM
Videojug takes how-to videos to Apple gadgets
by Daniel Farey-Jones, 27 September 2010, 04:12PM
Beck's to roll out music download promotion
by Daniel Farey-Jones, 27 September 2010, 04:20PM
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