Tuesday, 21 September 2010

Digital PM - Twitter, Hearst, Evening Standard, Apple, Stylist and Tesco

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Latest news
Twitter courts UK marketers for Promoted Tweets ad platform
Twitter courts UK marketers for Promoted Tweets ad platform
by Sarah Shearman
21 September 2010, 01:42PM
Twitter is aggressively targeting UK marketers as it looks to roll out its Promoted Tweets ad platform to brands outside of the US.
Hearst appoints ad director for tablet media
Hearst appoints ad director for tablet media
by Staff
21 September 2010, 12:07PM
NEW YORK - A sign of changing times at Hearst Magazines, as it appoints an ad director to oversee tablet advertising and its news App Lab.
London Evening Standard creates free iPad apps
London Evening Standard creates free iPad apps
by John Reynolds
21 September 2010, 03:50PM
The London Evening Standard is launching two free iPad apps featuring its editorial content, mirroring moves by rival newspapers.
Why Apple is a Groucho Marx brand
Why Apple is a Groucho Marx brand
by Gordon MacMillan
21 September 2010, 04:14PM
Does Apple like its customers? You have to wonder. I'm asking this after the latest PR blunder with Steve Jobs telling an inquiring student to "Please leave us alone". Yes, from the man himself, Jobs telling a customer to go away.
Stylist launches website with daily content
Stylist launches website with daily content
by Katherine Levy
21 September 2010, 03:55PM
ShortList Media has unveiled a website for its weekly Stylist magazine, which features daily updated content for readers.
Tesco holds on to top spot in BR app chart
Tesco holds on to top spot in BR app chart
by Daniel Farey-Jones
21 September 2010, 04:20PM
Tesco's new Groceries app is proving popular with a second week at the top of the BR app chart, ahead of Facebook and Sky Sports News.
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Also in the news
Telegraph launches free iPad app with Audi
by Maisie McCabe, 21 September 2010, 09:14AM
Yahoo! introduces ad takeovers on email login page
by Sarah Shearman, 21 September 2010, 09:14AM
EBay to add motoring services website
by Sarah Shearman, 21 September 2010, 08:30AM
City agency Powerscourt on board for online gambling site Betfair listing
by Alec Mattinson, 21 September 2010, 09:03AM
Microsoft 'Gorillaz club room' by Microsoft in-house
by , 21 September 2010, 10:55AM
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