Wednesday 15 September 2010

Digital PM - Advertisers criticise Google change, News Corp apps, Brasso, Glam Media

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Advertisers protest after Google changes Europe keyword policy
Advertisers protest after Google changes Europe keyword policy
by Daniel Farey-Jones
15 September 2010, 04:10PM
Four European advertiser bodies have criticised Google's introduction of a new trademark policy for its AdWords programme in the region, which allows third parties to bid on previously restricted trademarked keywords.
News Corp working on two newspaper app projects
News Corp working on two newspaper app projects
by Staff
15 September 2010, 04:05PM
Rupert Murdoch's News Corporation could be working on not one but two standalone app-based newspaper products, as The Wall Street Journal names two senior editors to work on a well-funded special project.
Brasso Gadget Care to target iPod generation
Brasso Gadget Care to target iPod generation
by John Reynolds
15 September 2010, 12:30PM
Reckitt Benckiser is to relaunch its Brasso brand with the addition of a product targeting consumers who own devices such as MP3 players and e-readers.
Glam Media hires UK managing director from Microsoft
Glam Media hires UK managing director from Microsoft
by Sarah Shearman
15 September 2010, 03:44PM
Glam Media UK has hired Jane Loring, the former Microsoft specialist sales director, as its managing director.
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Also in the news
Condé Nast to launch iPad apps for Wired and Vogue
by Sarah Shearman, 15 September 2010, 11:40AM
Ids boss James Wildman joins Yahoo! as managing director
by Sara Kimberley, 15 September 2010, 10:31AM
Twitter boosts marketing potential with major site updates
by Staff, 15 September 2010, 09:13AM
Soldiers' Charity launches film as rebrand continues
by Staff, 15 September 2010, 09:18AM
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