Monday 20 September 2010

Campaign Daily Fix - H&M, Wunderman, Tiger Beer, Diageo, EA Sports

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Campaign Daily Fix
 
20 September 2010  
Latest News
H&M: Fashion Against Aids summer festival campaign
Universal McCann retains £4m H&M account
Katherine Levy, 20 September 2010

Interpublic agency Universal McCann has kept hold of its longstanding H&M media account after a review, launched in July, tested the incumbent for the £4m business.

 
Brendan Tansey: chief executive of Wunderman
WPP's Wunderman to acquire majority stake in Singapore digital agency
Daniel Farey-Jones, 20 September 2010

WPP is to acquire a 51% stake in a Singapore-based full-service digital agency, Comwerks Interactive, through its Wunderman network.

 
Tiger Beer: Rooney ad is taken off air
Tiger Beer drops Wayne Rooney TVC
Magz Osborne, 20 September 2010

SINGAPORE - Tiger Beer has dropped its high-budget TV ad featuring Manchester United and England striker Wayne Rooney.

 
Diageo: plans £50m Christmas ad drive
Diageo GB prepares £50m Christmas ad campaigns
Sara Kimberley, 20 September 2010

Diageo GB is planning to invest up to £50m in advertising in the run-up to Christmas, including a £4.6m campaign for vodka brand Smirnoff, as the company looks to boost...

 
Fifa 11: EA Games enlists football stars for latest ad
EA Sports kicks off Fifa 11 ad campaign
Sara Kimberley, 20 September 2010

EA Sports has enlisted football stars Wayne Rooney and Giorgio Chiellini to promote its latest soccer game Fifa 11.

 
 
Also in the News
Seat links with Channel 4 for AFP music show
Mark Banham, 20 September 2010
The X Factor pulls in the viewers for ITV1
Maisie McCabe, 20 September 2010
Thousands urge Cable to investigate News Corp-Sky merger
Maisie McCabe, 20 September 2010
 
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Latest Work
Ikea 'hello' by Crispin Porter + Bogusky
Ikea 'hello' by Crispin Porter + Bogusky
20 September 2010

IKEA has launched an ad in Canada using the Lionel Ritchie classic 'Hello' as a soundtrack.

 
Public View - Is the Honey Monster's return a good move for sugar puffs?
Public View - Did the public welcome the return of the Honey Monster for Sugar Puffs?
20 September 2010

The public enjoyed the humour of the latest ad for a new cereal from Honey Monster Foods and thought it would appeal to children and families alike.

 
More Work
 
Blogs
Latest Blog Entries
Are digital agencies the new dinosaurs ?
Steve Henry

    It seems to me that the problem with dinosaurs was that they had such short arms. Looking at...

The hinge goes both ways
Dave Trott

One of my favourite books is by Eric Durschmied, it's called 'The Hinge Factor'. It's about small events, that changed...

Carrots with MSG
Lolly and Nat

Crispin Porter + Bogusky have recently created a campaign to promote 'Baby Carrots'. An industry apparently worth $1 billion. To...

More Blogs
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