Monday, 27 September 2010

Marketing Daily - O2, Waitrose, United Biscuits, and Unilever

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Breaking news from Marketing
 
Breaking news from Marketing September 2010
 
Latest News
 
Minister applauds industry's marketing to children guidance kit
Daniel Farey-Jones,
27 September 2010
 

Ed Vaizey, the culture minister, has applauded the Advertising Association's launch of...

Ed Vaizey: the culture minister
 
 
O2 to extend brand into healthcare
Sarah Shearman,
27 September 2010
 

O2 is to launch its first mobile healthcare service, which allows users...

O2: plans brand extension into healthcare
 
 
Waitrose joins low prices fray by targeting Tesco
John Reynolds,
27 September 2010
 

Waitrose has pledged to match Tesco's prices on 1,000 branded products, in...

Waitrose: unveils price match initiative
 
 
United Biscuits in takeover talks with Chinese food company
John Reynolds,
27 September 2010
 

United Biscuits (UB), the owner of Jaffa Cakes and KP Nuts, is...

Hula Hoops: owner United Biscuits in takeover talks
 
 
Unilever makes £2.3bn swoop on personal care brands
Daniel Farey-Jones,
27 September 2010
 

Unilever is to buy Alberto Culver, the owner of personal care brands...

Simple: Unilever makes bid for parent company Alberto Culver
 
 
Online retail market growth to slow over the next three years
Sarah Shearman,
24 September 2010
 

The growth of online retail is set to slow significantly as the...

Online shopping: retail market growth to slow over the next three years
 
 
 
Also in the News
 
TGI Friday's targets customers with location-based technology
Sarah Shearman,
27 September 2010
 
FT relaunches Weekend Magazine with 'Smart but Casual' campaign
Arif Durrani,
27 September 2010
 
Button and The Body front milk campaign
John Reynolds,
27 September 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Another day in paradise for Adam Boulton & Phil Collins
Jeremy Lee
 

Slightly odd, I thought, that the day after Labour chose 'Red' Ed Miliband as its new leader, Sky News' political...

 
 
Teenage kicks
Steve Henry
 

  There are bits of my portfolio life which I obviously can't talk about. For instance, the time when I...

 
 
Confidence is building
Angus Morrison
 

Optimism is back in the marketing industry. A third of the marketing directors we recently polled predicted that they expect...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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