Tuesday 21 September 2010

Breaking news from Brand Republic - Asda, Telegraph, BP, Guardian, The Sunday Times, eBay, Genius

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Asda plans relaunch of own-label food range
Asda plans relaunch of own-label food range
by Gemma Charles
21 September 2010, 08:30AM
Asda is poised to roll out a wholesale revamp of its own-label food range.
Telegraph launches free iPad app with Audi
Telegraph launches free iPad app with Audi
by Maisie McCabe
21 September 2010, 09:14AM
Car manufacturer Audi is the launch sponsor of Telegraph Media Group's first iPad app, a free application paid for through advertising, which is available to download now.
BP faces 'massive task' to repair brand damage
BP faces 'massive task' to repair brand damage
by Arif Durrani
21 September 2010, 08:30AM
BP's group chief sales and marketing officer, Luc Bardin, has admitted that the energy company faces a 'massive task' if it is to salvage its reputation in the wake of the oil spill in the Gulf of Mexico.
Guardian to promote content strengths with marketing push
Guardian to promote content strengths with marketing push
by John Reynolds
21 September 2010, 08:30AM
Guardian News & Media (GNM), the publisher of The Guardian and The Observer, is to change its marketing strategy to focus on specific content areas, starting with a film-themed campaign.
Asda delists The Sunday Times in price row
Asda delists The Sunday Times in price row
by John Reynolds
21 September 2010, 08:30AM
Asda has removed The Sunday Times from its shelves due to a dispute over the margin it receives for selling the title.
EBay to add motoring services website
EBay to add motoring services website
by Sarah Shearman
21 September 2010, 08:30AM
EBay Advertising is backing the launch of its specialist motoring website with an above-the-line push.
Genius gluten-free bread hires Adam & Eve for ad push
Genius gluten-free bread hires Adam & Eve for ad push
by Gemma Charles
21 September 2010, 08:30AM
Genius, the gluten-free fresh bread brand, is rolling out a £3m marketing drive to raise awareness of its range.

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Also in the news
Lucozade appoints Grey London to £7m ad account
by Anne Cassidy, 20 September 2010, 05:59PM
TBWA\Manchester bolsters senior digital and creative teams
by Sara Kimberley, 20 September 2010, 04:01PM
First interactive ad runs on Spotify to promote Mark Ronson album
by Daniel Farey-Jones, 20 September 2010, 04:05PM
Selfridges in online push for Shoe Galleries
by Daniel Farey-Jones, 20 September 2010, 04:25PM
Coca-Cola to launch cookery book through Harvey Nichols
by Loulla-Mae Eleftheriou-Smith, 20 September 2010, 01:40PM
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