Breaking news from Brand Republic - The X Factor, Thinkbox, Asda, Sainsbury's, Lucozade, Cow & Gate, Cheesestrings, Daybreak

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news The X Factor to launch online branded content shop by Maisie McCabe 22 September 2010, 09:16AM 'The X Factor' producer Fremantle Media and ITV have partnered with online department store Very.co.uk for a special fashion section of 'The X Factor' website, which will sell branded merchandise. Harvey ad delivers for Thinkbox by Staff 22 September 2010, 09:50AM Commercial TV marketing body Thinkbox has released a behind-the-scenes film for its latest 'Harvey' ad, which this week clocked up 50 million impacts and half a million online views. Tesco scores victory over Asda in price claims ad battle by John Reynolds 22 September 2010, 09:18AM Tesco has exacted revenge on Asda the week after its rival succeeded in getting one of its ads banned by the advertising watchdog. Sainsbury's relaunches Taste the Difference range by Daniel Farey-Jones 22 September 2010, 09:25AM Sainsbury's is introducing a line of "restaurant-quality" food and rolling out another Jamie Oliver ad as part of a relaunch of its Taste the Difference range. ASA clears 'mental performance-boosting' Lucozade ad by Loulla-Mae Eleftheriou-Smith 22 September 2010, 10:01AM A late-night TV ad for a Lucozade energy drink has been cleared by the advertising watchdog, despite claims it was "irresponsible" because it appeared to suggest it could help drivers avoid accidents. Cow & Gate Milk ad banned over iron claim by Maisie McCabe 22 September 2010, 08:47AM An ad for Cow & Gate Complete Care Growing Up Milk has been banned for misleading viewers about how much iron toddlers need to eat to prevent development problems. Cheesestrings to give away Top Trumps by Loulla-Mae Eleftheriou-Smith 22 September 2010, 09:03AM Cheesestrings, the children's cheese snack, will launch a new promotion featuring Top Trumps cards later this week. BR Video: Public delivers Daybreak verdict by John Reynolds 22 September 2010, 09:20AM ITV1's new breakfast TV show 'Daybreak' has struggled for viewers since launching on 7 September, but what does the wider public think of it? Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   Also in the news London Evening Standard creates free iPad apps by John Reynolds, 21 September 2010, 03:50PM Twitter courts UK marketers for Promoted Tweets ad platform by Sarah Shearman, 21 September 2010, 01:42PM Sky Sports to broadcast the US Masters golf by Maisie McCabe, 21 September 2010, 04:34PM Tesco holds on to top spot in BR app chart by Daniel Farey-Jones, 21 September 2010, 04:20PM Stylist launches website with daily content by Katherine Levy, 21 September 2010, 03:55PM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs Engine Group's accounts for 2008 understated its loss by £2m Bob Willott 22/09/2010 Bursting with more losses Bob Willott 22/09/2010 Linkin Park: how to repackage and reinvent a brand Chris J Reed 22/09/2010 Inner Tug Of War? Rachel Brushfield 22/09/2010 A natural wash Greg Taylor 21/09/2010 Latest jobs Brand Marketing Manager Recruiter The O2 Salary £35,000 per annum + 10% bonus Location London Senior Project Manager Recruiter The Blueprint Salary £50000 - £60000 per annum + Package Location London Business Development Manager - Education Recruiter Stopgap Salary £45000 - £55000 per annum Location London Clientside Recruitment Consultant Recruiter Direct Recruitment Salary £excellent Location London Senior Account Manager Recruiter Dynamic New Alliances Salary £35K Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders