Wednesday, 22 September 2010

Campaign Daily Fix - Krispy Kreme, Levi's, ASA, Tesco, Sir Ridley Scott

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Campaign Daily Fix
 
22 September 2010  
Latest News
Krispy Kreme: runs first above-the-line work
Krispy Kreme to run first above-the-line work
Daniel Farey-Jones, 22 September 2010

Krispy Kreme will give Londoners three reasons to bring a dozen doughnuts into the office when it kicks off its first UK above-the-line campaign on Monday.

 
Levi Straus: calls global media review
Levi Strauss calls £70m global media review
Arif Durrani, 22 September 2010

Levi Strauss & Co has launched a global review of its estimated £70m media planning and buying accounts, with a view to consolidating the business currently shared between roster agencies.

 
Lucozade: Alert Plus TV ad cleared by ASA
ASA clears 'mental performance-boosting' Lucozade ad
Loulla-Mae Eleftheriou-Smith, 22 September 2010

A late-night TV ad for a Lucozade energy drink has been cleared by the advertising watchdog, despite claims it was "irresponsible" because it appeared to suggest it could help drivers...

 
Asda Rollback: ad is chastised by the ASA
Tesco scores victory over Asda in price claims ad battle
John Reynolds, 22 September 2010

Tesco has exacted revenge on Asda the week after its rival succeeded in getting one of its ads banned by the advertising watchdog.

 
Top film: Porcelain Unicorn, winner of the Philips Parallel Line campaign
Sir Ridley Scott picks winner of Philips' Parallel Line campaign
Sara Kimberley, 22 September 2010

Film director Sir Ridley Scott has picked a winner for the Philips 'Parallel Line' campaign, which invited consumers to create a short film.

 
 
Also in the News
Cow & Gate Milk ad banned over iron claim
Maisie McCabe, 22 September 2010
Harvey ad delivers for Thinkbox
Staff, 22 September 2010
MediaCom recruits Universal Music client director
John Reynolds, 22 September 2010
 
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Latest Work
Ikea 'hello' by Crispin Porter + Bogusky
Ikea 'hello' by Crispin Porter + Bogusky
20 September 2010

IKEA has launched an ad in Canada using the Lionel Ritchie classic 'Hello' as a soundtrack.

 
Nokia 'dot' by Wieden & Kennedy London
Nokia 'dot' by Wieden & Kennedy London
20 September 2010

A new ad for the Nokia N8 using a CellScope microscope has set a Guinness World Record for the "smallest stop-motion animation character in a film".

 
Microsoft 'Gorillaz club room' by Microsoft in-house
Microsoft 'Gorillaz club room' by Microsoft in-house
21 September 2010

Microsoft and Gorillaz have partnered to launch Internet Explorer 9 Beta with a dedicated site featuring facts about the band and links to download the new internet browser.

 
More Work
 
Blogs
Latest Blog Entries
Are digital agencies the new dinosaurs ?
Steve Henry

    It seems to me that the problem with dinosaurs was that they had such short arms. Looking at...

The hinge goes both ways
Dave Trott

One of my favourite books is by Eric Durschmied, it's called 'The Hinge Factor'. It's about small events, that changed...

Carrots with MSG
Lolly and Nat

Crispin Porter + Bogusky have recently created a campaign to promote 'Baby Carrots'. An industry apparently worth $1 billion. To...

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